08.04.08
Spain
www.puig.com
Sales: $1.21 billion
Sales:
$1.21 billion for cosmetics and fragrances. Corporate sales: $1.3 billion.Key Personnel:
Marc Puig, chairman and chief executive officer and president, Puig Prestige division; Manuel Puig, vice chairman; Joan Albiol, president, Puig Beauty division; Eulalia Alfonso, senior vice president, human resources and operations; Jorge Chumillas, chief financial officer; Didier Maine de Biran, general manager, Puig North America.Major Products:
Fragrances—Adolofo Dominguez, Agatha Ruíz de la Prada, Ague Brava, Anouk, Antonio Banderas, Barbie, Carmen Sevilla, Don Algodon, Maja, Mango, Massimo Dutti, Pachá, Quorom, Roasiro Flores, Sportman, Victori & Lucchino, Zara, Boston Man, 1916, Antonio Miro, Azur de Puig, Brummel, Eau d’Ete, Equinox, Farala, Springfield, Yacht Man Blue, Zinnia. Personal Care—Payot, Dennenes, Heno de Pravia, Lactovit, Vitese, Kinesia, Maja, Agua Lavanda Puig, Maderas, Misslyn, Nelia, VF.New Products:
Blue Seduction for Women (below).Comments:
In 2007, Puig’s corporate sales rose 12%, but if changes in the dollar and the “sale of non-strategic brands” are excluded, growth represented a 16% increase, according to the Spanish beauty and fashion firm.In 2007, fragrances represented 80% of Puig’s net income, up 17% over 2006. The company attributed this growth to new launches in 2007 and 2006 including 212 Sexy Man by Carolina Herrera and Nina by Nina Ricci. Puig’s cosmetics and personal care unit saw net income rise 14%.
Spain remains Puig’s primary market, representing 34% of net income, but Russia proved to be the company’s hot spot. Sales there rose 45% over 2006. Meanwhile, sales on the American continent rose 14%.
Looking to replicate the “excellent results” Blue Seduction achieved in 2007 in Spain and Latin America, Puig has created Blue Seduction for Women from Antonio Banderas. The new scent, which was unveiled in the U.S. in July, will hit counters in September. In connection with the launch of Blue Seduction for Women, Puig has formed a charitable partnership with Antonio Banderas Seductive Fragrances and Broadway Cares/Equity Fights AIDS. Antonio Banderas Seductive Fragrances will donate one dollar to Broadway Cares/ Equity Fights AIDS for each gift set of Blue Seduction for Women sold during the 2008 holiday season.
Earlier in the year, Puig inked a worldwide licensing accord with Grammy winning singer Shakira to develop fragrance and personal care products.