Sales: $5.4 billion for personal care and home care products. Corporate sales: $11.3 billion.
Key Personnel: Steve Van Andel, chairman; Doug DeVos, president; Bill Payne, chief of staff; Samir Behl, regional president, Europe, Africa and India; George Calver, vice president, research & development and supply chain; Michael Cazer, executive vice president, chief financial officer; Gan Chee Eng, president, Amway Greater China; Candace Matthews, chief marketing officer; John Parker, chief sales officer; Jim Payne, regional president, Amway Asia Pacific, executive vice president, global sales; Tanios Viviani, regional president, Amway America.
Major Products: Personal Care—Artistry, clear.now and Tolsom skin care and cosmetics; Satinique hair care; Body Series personal care; Glister oral care; Legacy of Clean and Fulton Street Market home care products.
New Products: Artistry Youth Xtend Serum Concentrate.
Comments: Corporate sales rose nearly 10% last year. Last month, Amway unveiled the future restage of its Artistry brand with the pre-launch of Artistry Youth Xtend Serum Concentrate. According to Amway, this powerful serum is one of eight revolutionary anti-aging products to come in the new Artistry Youth Xtend Skincare Collection. As the hero product of the line, it is designed to revitalize, repair and protect the skin of women who are starting to notice the first signs of aging—like fine lines and wrinkles and loss of radiance—and who want to keep their skin looking younger, longer. Youth Xtend contains LifeSirt, an ingredient extracted from the leaf of Mediterranean myrtle, which promises to nourish skin cells; African Baobab Fruit Extract, which is said to be rich in moisturizing agents and antioxidants and Micro-X6 peptide, which consists of six amino acids to help reduce the appearance of fine lines and wrinkles. According to Amway, 92% of women experienced a clinical reduction in visible fine lines after 12 weeks of using Artistry Youth Xtend Serum Concentrate.
Amway cites Euromonitor International data that describes Artistry as one of the top five, largest-selling premium skin care brands in the world. Amway operates as a direct sales business. It’s retail presence is minimal, just one storefront in London—until it opened a store at Citi Field, home of the New York Mets.