Sales: $170 million (estimated)
Key Personnel: John Replogle, CEO; Joey Bergstein, chief marketing officer; Tim Fowler, chief scientific/R&D officer.
Major Products: Household and personal care products including dish liquid, laundry detergent, diapers, cleaning products, recycled paper products, baby care, body wash, soaps and wipes.
New Products: Baby Care Line, Health and Beauty Care Line, Seventh Generation Organic (All-Purpose Cleaner, Foaming Natural Dish Soap), Laundry Stain Removers, Unbleached Bath Tissue. Coming this month: Seventh Generation Natural Skin Boosting Serums (launching July at Walgreens).
Comments: Seventh Generation is expanding its reach into new categories. Once known mainly for its dish detergents and cleaning solutions, this eco-minded firm now offers personal care with baby care products and body washes, and is dabbling in skin care. This month the firm will roll out new serums in Walgreens stores.
In addition, this sustainably minded firm recently acquired New York-based Bobble, a leading brand in the rapidly growing reusable, self-filtering water bottle category. Each Bobble bottle comes with a replaceable filter that removes chlorine and impurities from traditional tap water. Filters clean 40 gallons of water over a two-month period—replacing 300 single-use bottles.
According to Seventh Generation, aligned missions centered on human and environmental health makes Bobble a perfect addition to its expanding product portfolio, and an ideal first milestone in Seventh Generation Ventures, Inc., the company’s new business enterprise “engineered to continue record growth in part through greener lifestyle category extensions.”
Are more acquistions are on the way?
“Purchasing Bobble marks the beginning of the next chapter of our story,” Replogle said. “We’ve established a very strong core in our home care, baby and health and beauty lines. Now we seek to extend our influence and spread our practices more broadly by acquiring innovative brands in the sustainability space. The acquisition of bobble fulfills that mandate and brings with it a tremendous product line that helps secure our leadership position as the company of choice for consumers interested in a healthy, sustainable lifestyle.”
Terms of the Bobble purchase were not disclosed.
“Seventh Generation is our dream buyer,” said Bobble co-founders Stephanie Watson and Richard Smiedt. “We’re like corporate soul mates — they understand our values, our customers and our company in a way no one else has.”
We would equate it more to an adoption than a buy-out. We are excited to be partners as part of a growing family with a shared passion for our brands and alignment of mission.”