Sales: $160 million (estimated)
Key Personnel: Thomas Shipley and Andrew Surwilo, co-founders and chief executive officers; John Ende, chief financial officer; Holli Westby, vice president, retail sales; Steve Brita, vice president, e-commerce and digital strategy.
Major Products: Hydroxatone AM/PM Anti Wrinkle Complex, Hydrolyze Advanced Under Eye Formula, Celtrixa Stretch Mark Lotion, Intensive Anti-Wrinkle Complex.
New Products: Anti-Acne CC Cream, Instant Face Lift, Microsonic Facial Brush, Hydroxatone Anti-Aging Body Lotion, (sister brand) Keranique Hair Regrowth Kit; Keranique
Comments: As one of the fastest growing companies that primarily supplies products to the baby boomer demographic, Atlantic Coast Media Group (ACMG) continues to see triple-digit year-over-year growth since its founding in 2005. Its top product line, the Hydroxonate Anti-Aging Skincare brand, recently introduced Hydroxonate Anti-Aging BB Cream with Broad Spectrum SPF 40 that acts as a foundation, concealer, sunblock and moisturizer all in one.
One of its newer products, the Anti-Acne CC Cream, is derived from an exclusive patent-pending complex that helps fight reoccurring breakouts that appear in the same spot, otherwise known as “pimple memory.”
The Anti-Acne CC Cream, which is available in the shades of translucent, light, medium, tan and dark, also helps moisturize and reduce the appearance of fine lines and wrinkles. The translucent shade can also be used overnight for 24-hour protection against acne breakouts.
Another recent product, the Keranique Hair Regrowth Kit designed to treat female hair thinning, hair loss and aging hair, had a successful launch in February of 2012 and sold out on “Today’s Special Value” in March of 2012. Today, it has become a top cosmetic brand to combat female hair loss in the beauty marketplace.
In August of 2012 ACMG expanded its relationship with Nexidia, a leading provider of customer interaction analytics solutions for business transformation, in order to develop greater levels of customer service, agent performance and compliance.
The new analytics software provides assurance that ACMG’s agents are following performance management coaching strategies.