Sales: $2.0 billion (estimated)
Key Personnel: Miguel Krigsner, founder and chairman; Artur Grynbaum, executive president.
Major Products: Fragrances, skin care and color cosmetics. Brands include O Boticário, Edura, quem disse, berenice?, The Beauty Box.
New Products: O Boticário—Make B. Black Crystal makeup, Glamour Exuberance and Glamour Nuit fragrances; Eudora—Carbon Deo Colônia, S. Excés Homme Eau de Parfum and S. Excés Femme Eau de Parfum; Soul Bit cosmetics.
Comments: The No. 2 player in the Brazilian beauty industry (behind Natura), O Boticário operates retail stores throughout the country. In fact, A year ago, O Boticário overtook McDonald’s Corp. as the largest franchise operator in Brazil with more than 2,500 retail locations. Now, company executives are taking aim at rivals such as Natura and Avon by expanding their direct sales operations, which now cover 80% of the country. The system is operated by O Boticário franchisees who select saleswomen, and deliver catalogs and products.
O Boticário has a workforce of more than 10,000 and operates a state-of-the-art facility in São José dos Pinhais in greater Curitiba.