Sales: $1.9 billion
Key Personnel: Eduardo Belmont, founder and chief executive officer; Luis F. Salcedo, vice president, cluster south; Mona Ameli, general manager, Belcorp USA.
Major Products: Skin care, makeup, fragrances, body care and health care. Brands include L’Bel, é Sika, Gloss Lava, Libertage, Resurgie, Collagenesse, Supremacie Teint, Esika 5 en 1, Renovance, Désafiance, Cellvivance.
New Products: L’Bel Lederm skin care.
Comments: Belcorp once again placed among the ranks of direct sales leaders such as Amway and Avon earlier this year when Direct Selling News recognized it as the 10th largest direct selling company in the world.
“We are thrilled and honored to be a Latin American company ranked for the second year in a row as part of the top 10 largest direct selling companies in the world,” said Eduardo Belmont, founder and chief executive. “This recognition reinforces and validates Belcorp’s mission of empowering women and transforming lives every day through the amazing work, passion and commitment of our beauty advisors to whom we dedicate this distinction.”
Belcorp features a network of more than one million independent distributors operating in 16 countries throughout the Americas. As part of its expansion plans in Brazil, Belcorp plans to invest $200 million in the No. 1 cosmetics market in Latin America by 2015.
In April, the National Diversity Council recognized Belcorp USA general manager Mona Ameli as one of 2013’s Most Powerful and Influential Women in California.
Belcorp is doing a great job of empowering women around the world, but its CEO could use a little help repairing rifts at home.
Eduardo and his brother Fernando founded direct-sales company Yanbal in 1967, but 20 years later they went their separate ways after a disagreement about company strategy. Eduardo went on to found Belcorp and competes head-to-head with his brother, who renamed his company Yanbal International.