Sales: $1.3 billion
Key Personnel: Marc Puig Guasch, chairman and CEO; Manuel Puig Rocha, vice-chairman; Jose Manuel Albesa, chief brand officer; Javier Bach, COO; Eulalia Alfonso, chief human resources officer; Joan Albiol, CRO.
Major Products: Fine fragrances, beauty products and toiletries. Brands include Comme Des Garcons, Prada, Valentino, Paco Rabanne, Carolina Herrer, Nina Ricci, Payot, Heno de Pravia, Anouk, Azur de Puig, Quorum, Pacha, Brummel, Agua Brava, Sportman, designers like Adolfo Dominguez, Massimo Dutti, Mango and, Victorio & Lucchio and celebrities including Antonio Banderas, Shakira and David Bustamante.
New Products: CH Men Sport.
Comments: The bulk of Puig’s sales come from fragrances, but sales within its fashion group rose more than 20% last year. In 2012, Puig’s corporate sales approached $2 billion. International markets generated 83% of the business; five years ago that figure was just 64%. Earnings before interest and taxes (EBIT) rose 17% last year. A bit bearish on the future, Puig says it is expecting more moderate growth in 2013.
The company’s strong suit is scent. In 2012, Puig increased its global market share in fragrance to 8.1%, raising it to sixth place worldwide in the selective perfume industry. Growth was bolstered by the launch of CH Men Sport by Carolina Herrera and the steady success of 1 Million by Paco Rabanne along with the brand’s more recent launches, such as Black XS L’Excès and Lady MillionEDT. The launches of Prada Luna Rossa by Prada and Valentina Assoluto by Valentino also had a positive impact.
Meanwhile, Antonio Banderas (Her Secret) and Shakira (Elixir) turned in excellent performances, enabling Puig to maintain its prominent position in the masstige fragrance category in Spain and abroad.
Puig has moved its French headquarters to the most famous street in Paris, the Champs-Élysées. Not only is it closer to Puig’s fashion houses, employees from three different buildings can now work together in one facility.
By the end of the year, Puig contends 50% of its sales will come from outside Europe and the US.