Sales: $938 million
Key Personnel: Hiroo Kaneda, chief executive officer, officer of Sunstar Suisse SA, chairman of nomination committee and director of Sunstar Suisse SA; Shigeto Yasuoka, president, representative executive officer, director and officer of Sunstar Suisse SA; Dr. Yoshihiro Honda, chairman, Sunstar Foundation.
Major Products: Oral care products—Gum, Butler, Guidor; hair care and skin care—Equitence.
New Products: Gum Crayola Squeeze-A-Color Toothpaste, Gum Proxabrush Go-Betweens Cleaners–Ultra Tight; redesign of Gum Proxabrush Go-Betweens Cleaners sizes (Tight, Moderate and Wide); Gum EasyThread Floss.
Comments: Sunstar is a leading player in the global oral care market, but the company also has chemical and motorcycle operations. The Sunstar group of companies has global sales of $1.4 billion, with offices in 15 countries around the world.
Sunstar’s mission is to enhance the health and well-being of people everywhere via its four business areas: mouth and body, health and beauty, healthy home and safety and technology. The company is proud of its global partnership with dental professionals.
To continue the innovation in its line of custom fit interdental brushes that help prevent disease, Sunstar Gum recently introduced a new size of Proxabrush Go-Betweens Cleaners–Ultra Tight, which are said to be clinically proven to remove plaque as well as string floss and are convenient, reusable and easy-to-use, according to the company.
The re-designed Proxabrush family of interdental brushes has been constructed to remove up to 25% more plaque with new unique triangular bristles. Additionally, it stays clean between uses through an antibacterial agent that has been incorporated into the bristles. The central wire of each brush is coated for added comfort and to help prevent galvanic shock. It also has a new flexible handle.
In addition, Sunstar will be applying the new design elements to each of the existing Proxabrush Go-Betweens Cleaners sizes, which include moderate and wide. These redesigned Proxabrushes debuted this summer.
According to Dr. Richard Demke, DDS, senior director, technology and new product development at Sunstar, “Proxabrush Go-Betweens Cleaners are recommended for all patients given that they come in multiple sizes to meet every patient’s needs. The Ultra Tight size will be especially beneficial to healthier patients with tighter contacts, to use either as an add-on or alternative to floss.”
Additionally in 2013, Sunstar Gum developed EasyThread Floss, designed to improve flossing habits. It is packaged within a traditional floss dispenser that effectively isolates each strand to eliminate tangles and waste, while the lidded plastic case keeps floss clean until it is ready to use.
To further reduce waste, a rewind feature was added to ensure that only the proper amount of floss is dispensed. Sample envelopes containing five individual strands are also available for patient in-home trial.