Sales: $815 million
Key Personnel: Fernando Belmont, co-founder and chief executive officer.
Major Products: Skin care, color cosmetics and fragrances. Brands include Sentiva, Daily Soft and Petit Pon-Pon.
New Products: Sentiva Elixir DeVida.
Comments: With operations in Bolivia, Colombia, Ecuador, Guatemala, Mexico, Parguay, Venezuela, and, of course, Peru, Yanbal International is one of the largest personal care companies in Latin America, and it also has operations in the US, Italy, Spain and Switzerland.
Fernando and his brother Eduardo founded direct-sales company Yanbal in 1967, but 20 years later they went their separate ways after a disagreement about company strategy. Eduardo went on to found Belcorp and competes head-to-head with his brother, who renamed his company Yanbal International.
Last year, the company had sales of $815 million, putting it at No. 17 in the Direct Selling News’ Global 100 direct sellers.