Sales: $325 million
Sales: $325 million (estimated).
Key Personnel: Gregg Renfrew, founder and chief executive officer; Michael McGeever, chief product and merchandising officer; Lindsay Dahl, senior vice president of social mission
Major Products: Skin care, cosmetics, bath and body products.
New Products: Counterman men’s line, Countersun SPF products
Comments: Today’s consumers like to say yes to brands that say no to so-called “questionable” ingredients, and saying no has been the mantra at Gregg Renfrew’s company, Beautycounter, from its inception back in 2013. This Certified B Corp has an extensive collection of skin care, bath and beauty products and an exhaustive list of ingredients that it won’t use, 1,500 of them to be exact, known as “The Never List.”
Beautycounter’s products are available online and through consultants across North America—and now at brick and mortar stores. Late last year, the firm opened up its first permanent location in New York City, and has since opened up another in Denver. Beautycounter has also operated a shop in Nantucket, which is open seasonally.
The company recently added men’s products under the Counterman banner and rolled out a new ad with actress Amy Schumer.
Fast Company has added this clean beauty brand to its 2019 list of World’s 50 Most Innovative Companies. In addition, in 2018, Renfrew was honored by Goldman Sachs as one its 100 Most Intriguing Entrepreneurs.
Mousse Partners Limited made a strategic investment in Counter Brands, LLC, Beautycounter’s parent company in 2018. TPG Growth is also an investor in this rising clean beauty company.