Sales: $540 million
Sales: $540 million (estimated).
Key Personnel: Eric Chen, founder and chief executive officer; Stefano Curti, global president of Markwins Beauty Brands.
Major Products: Cosmetics and skin care products. Brands include Wet n Wild, Physicians Formula, Black Radiance, Lorac, Bonne Bell and Lip Smacker.
New Products: Wet n Wild Pump, Lip Smacker x Crayola, Physicians Formula Butter Collection Palette x Casey Holmes.
Comments: Sales soared 35% last year. Leading brands under the Markwins Beauty Brand umbrella have been busy rolling out trendy and collaborative products like Pump, an “ath” inspired range at Wet n Wild, Physicians Formula’s Butter Collection Palette with Casey Holmes (which sold out in no time), and a Lip Smacker’s Crayola mashup. Channeling a popular brand is nothing new for Lip Smacker (a brand created by Bonne Bell, which Markwins acquired in 2015); countless teens have donned Lip Smacker lip glosses since the mid 1970s.