Sales: $1.2 billion.
Key Personnel: Mark Constantine, co-founder and managing director; Mo Constantine, co-founder and director; Rowena Bird; co-founder and makeup creator; Gabbi Loedolff, head of raw materials and safe synthetic sourcing.
Products: Personal cleansers, hair care, makeup and fragrances.
New Products: Dear John shampoo bar, shower gel and perfume.
Comments: Total brand turnover (including JVs, associates, licensees and franchises) fell less than 1% at Lush Cosmetics for its fiscal year ended June 30, 2018. Sales in its largest retail market, the US, dropped 7.5%.
Lush takes great care when it comes to environmental and societal issues—and sometimes those worlds collide. On January 1, 2018, for example, the company dropped natural mica from its products because it is was no longer able to guarantee transparency in the supply chain. According to Lush, when it first started buying materials containing natural mica in 2012, it worked with a supplier that provided verified audit reports stating it did not use children in the production process. However, the operation changed hands and the company could no longer offer the same verification, so the firm decided it was time to sever ties. “It was then that we decided to switch all of our materials containing natural mica to a synthetic-based mica instead,” according to Gabbi Loedolff, head of raw materials and safe synthetic sourcing.
One June 8, World Oceans Day, Lush kicked off its “Shark Attack” campaign to help save sharks from slaughter. In addition to its well-known Charity Pot, which is filled with body lotion (a.k.a. its “philanthropic skin softener”), Lush donated 100% of sales of its vegan Shark Fin Soap to the Rob Stewart Sharkwater Foundation.
According to its own estimates, 35% of Lush’s products are packaging-free, or “naked,” and the company continues to push further in that direction. To that end, the firm has opened more Naked Shops, where it sells only packaging-free products. Shoppers can find these stores in Milan and Berlin and most recently in Manchester, UK. The stores carry package-free staples like bath bombs and bar soaps, but also some new options—like a package-free shower gel, that is formed to look like an actual bottle, complete with a cap. While the packaging is gone, product information is readily available; artificial intelligence (known as Lush Lens) allows consumers in the store to scan bottle-, tube- and container-free products and get details on their phone.