Sales: $1.1 billion.
Key personnel: Erika Herrero, chief executive officer.
Major Products: Beauty products. Brands include L’Bel, Ésika and Cyzone.
Comments: Belcorp, based in Peru, recently invested in Phlur Inc. The Peruvian beauty company participated in the Austin, TX-based fragrance company’s $7 million Series A funding round, which was led by Symrise Inc. and included existing investor Next Coast Ventures.
“At Belcorp we are convinced that by creating responsible and transparent beauty products we contribute to building a future full of possibilities for all. We believe that companies in the industry have a valuable opportunity to respond to the needs of our consumers and, at the same time, preserve the harmony and beauty of our surroundings. We are excited to take part in Phlur’s future innovations in the world of sustainable fragrances,” said Belcorp CEO Erika Herrero.
The Phlur investment came through Belcorp Ventures, the company’s investment arm, which states its mission is “to support passionate and visionary founders who are radically transforming the beauty industry.” Other companies in the Belcorp Ventures portfolio include Kopari and Proven Skincare.
The Fundación Belcorp, the company’s philanthropic arm, offers programs to help women including “Emprendiendo Avanzamos,” a competitive fund that identifies and finances development projects that strengthen leadership and fosters entrepreneurship in adolescent women.