Sales: $848 million (estimated) for oral care, health and beauty products. Corporate sales: $1.2 billion.
Key Personnel: Yoshihiro Kaneda, chairman; Takeshi Kamigouchi, chief executive officer.
Major Products: Oral care, health and beauty products. Brands include Gum, Butler, Ora2 oral care, Equitance skin care, Sunstar tonic personal care. Sunstar also sells food and nutrition products, flooring sealants and motorcycle parts.
Comments: Sunstar has been innovating for over 80 years. Its origins date back to 1932 as a manufacturer of bicycle parts and glue for repairing flat tires.
By packaging toothpaste in the metal tube containers used for the glue, the company expanded into the oral care sector and the rest is history.
Big news at the company this year was the acquisition of GelX, an oral care brand, from BMG Pharma S.p.A.. The products involve the treatment and prevention of oral mucositis. Through this acquisition, Sunstar gains global distribution of this product line, expanding its position as a global leader in the development and commercialization of oral healthcare products, mainly marketed under the Gum brand, said the growing company.
BMG Pharma S.p.A., a specialty pharmaceutical company, will invest the proceeds from this transaction into the rapid development completion of a number of new patent-protected products with topical, subcutaneous dermatology, osteoarthritis and oral care applications, which it will be able to offer to its network of global marketing partners.
Takeshi Kamigouchi, CEO of Sunstar, commented, “We are proud and excited to distribute the superior product GelX to make the difference in cancer patients’ oral conditions globally. Our purpose is to develop and provide products and services that promote mouth & body concept to extend people’s healthy lifespan and improve their quality of life. GelX is truly expected as a product that plays a key role that demonstrates we are the purpose driven company.”
Also, Sunstar this year supported the launch of the Sports & Dentistry guidelines with the World Dental Federation (FDI). The project wants to draw attention to the relationship between oral health and sports performance and wants to make oral health a priority for both professional and amateur athletes.
There are four materials available, and each one is targeted to a specific group: amateur athletes, professional athletes, dentists and sports organizations.
“Every day more and more people are engaging in sports, and it is essential to make oral care a priority if their goal is to be healthy in body and mind. Indeed, this is a huge opportunity to raise awareness about the importance of oral hygiene and the moment to start applying a holistic approach to health,” said Dr. Marzia Massignani, senior manager of scientific affairs and corporate communications at Sunstar.