Sales: $2.7 billion
Key personnel: Phil Wieland, chief executive officer; Todd Herndon, chief financial officer; Paul Budsworth, president, North America; Gaetano Redaelli, president, Europe; Jorge Hileman, president, Latin America; Somer Gundogdu, president, MEA, global strategy accounts & Taski; Ruud Verheul, global president, food & beverage; Mark Copeland, chief innovation and marketing officer; Michael Del Priore, chief information officer; Suzanne Thompson, chief technology officer; Lex Tiedemann, chief supply chain officer, customer service & procurement; Annette Bergknut, chief human resources officer; Julia Velichko, chief procurement officer; Mike Chapman, general counsel
Major products: Cleaning and hygiene solutions and services sold under the Diversey and Taski names, that are used in commercial, institutional and industrial facilities
New products: Convoclean new oven cleaner, Bona resilient floor system
Comments: As the No. 2 player in the global industrial and institutional cleaning market, Diversey is at the center of the COVID-19 pandemic and is taking disparate measures to improve human health and safety. The company noted that gone are the days of “good enough” and simply cleaning for appearance. Employees and customers demand more.
The company has released “Ready to Reopen” plans that provide cleaning measures for any business and staff to follow to ensure personal safety. Diversey also published steps that organizations can take to make customers and employees feel safer, including providing alcohol-based hand sanitizers, using hospital-grade disinfectants, making cleaning more visible, communicating cleaning and giving guests control over disinfecting by making wipes readily available throughout hotels and other hospitality venues.
For the beleaguered processing industry, Diversey created an enhanced guide that presents best practice advice to help protect employees and facilities. Measures include intensifying personal hygiene practices, employees screening, implementing intervention practices to control the spread of the virus through the air, updating current SOPs and continued control of water quality.
According to Diversey, at a time when people are fearful of entering facilities and interacting with others in close quarters, businesses must adopt new methods of cleaning. The visible process of cleaning instills confidence while removing invisible pathogens.
In other moves, in May, Eurostars Hotels partnered with Diversey to create the Clean and Safe program for added adult safety. And more than a year ago, Diversey acquired Virox and its Accelerated Hydrogen Peroxide (AHP) technology, which disinfects cruise ships, nursing homes and hospitals. As COVID-19 spread, Virox ramped up production and began turning out AHP at five times its normal rate.