Sales: $680 million
Key personnel: Joni Rogers-Kante, founder, chief executive officer and chairwoman; Philippe Guerreau, president; Michael Moad, chief legal officer; Ben Kante, chief strategy officer; Jerome S. Kaiser, chief financial officer; Alan Rogers Kante, owner/chief experience officer; Kirsten Aguilar, executive vice president of global marketing and SeneCare; Karen Goodman, executive vice president of sales and distributor development; Melanie Bradshaw, vice president, global events; Charles Miller, senior vice president, global operations; Brian Manahan, senior vice president, digital solutions
Major products: Color cosmetics and skin care: LipSense, MakeSense foundation, UnderSense 3-in-1 Maximizing Lash Primer, LashSense VolumeIntense mascara and Lifting & Firming neck cream
New products: SeneGence Advanced SenePlex+ Renewal Serum, Hairplenish shampoo, conditioner, and scalp and hair serum; SeneGence for Men; Deeper Shades of MakeSense; California Dreamin’ ShadowSense Collection (limited edition)
Comments: The company, founded by Joni Rogers-Kante, marked its 20th anniversary in 2019. At its annual convention, Senegence rolled out an array of products including HairCovery Thickening & Volumizing holding spray and Lifting & Firming Neck Creamwith SenePlex+. To top it off, representatives were entertained Gwen Stefani.
This year, Senegence Hong Kong officially opened in January (its 15th country) and the next month, it opened a new office and distribution center in Canada, where it had offering products since 2001. In the US, Senegence opened a training and event center in Sapulpa, OK. The 6,000-square foot facility is located in the hometown of Rogers-Kante. Prior to the pandemic, Senegence was expected to start construction on a 241-acre corporate site that will include distribution and manufacturing facilities, and corporate offices.
When COVID-19 took hold in the US, Senegence used its supply chain to manufacture and bottle 62% alcohol hand sanitizer. In April, Senegence was selected by Direct Selling News as one of the Best Places to Work in Direct Selling.