Sales: $388 million
Key personnel: Ray Urdaneta, chief executive officer; Stuart MacMillan, president; Sr. Luis Urdaneta, chairman; Lu Urdaneta, chief culture officer; Alan J. Meyers, chief science officer
Major products: Rejuveniqe Oil Intensive, Rejuvabeads, Black Men’s 2 in 1 hair care, Helping Hand Gift Sets
New products: Monat Skin Care: Strong Flex-Hold Hairspray, Super Nourish Oil Crème Duo Shampoo and Conditioner. Dry Texturizing Spray in hair care: Laughing All The Way, Baby It’s Cold Outside, Glam On The Go, Life of the Party, Happy Pawlidays, Mistletoe Prep Kit for Men, Santa’s Little Helpers for Baby holiday sets
Comments: Monat branched out into skin care successfully last year. In September, the company said that its new skin care line sold $4 million in the first 36 hours. The lineup of clinically-proven, dermatologist-approved, naturally-based anti-aging products are said to harness the power of revitalizing botanical oils, and nutrient-rich exotic fruits like mango, banana and caja. The formulas also feature plant-based stem cells and a rejuvenating peptide. Designed for busy lifestyles, the eight-piece line is divided into two simple, four-step routines based on skin type, Be Gentle (for dry and sensitive) and Be Balanced (for normal and combination), as well as two targeted special treatments.
The company will expand into Ireland and Poland this fall. Monat Global made its foray into Europe when it entered the UK in 2018.
Monat Gratitude, the company’s philanthropic endeavor, raised $248,000 through sales of its Helping Hand Gift Set which were sold in January and February of this year. The company said all net profits from the limited-edition sets were donated to non-profit organizations around the world that empower at-risk youth through education, scholarships and mentoring programs.
“Gratitude is part of who we are, so we wanted to start the year off by giving a helping hand,” said Lu Urdaneta, chief culture officer, Monat Global. “Right now, it’s more important than ever that we come together and help those who need it most. All of the benefiting organizations are fully supporting their communities, and we are proud to make these donations, which were made possible by our Market Partners and customers.”
The kit featured products that were designed with giving back in mind, including More Than a Glow, More Than a Hand Cream and a branded cosmetic bag that includes a nail file and nail buffer, for a set price of $28 each. The set benefits Big Brothers Big Sisters of America, Horizons for Youth, Chance UK, SOS Wioski Dzieciece and the Irish Society for the Prevention of Cruelty to Children (ISPCC).