Sales: $1.9 billion
Note: $1.9 billion for cosmetics. Corporate sales: $2.0 billion
Satoshi Suzuki, representative director and president; Takuma Kobayashi, director; Naoki Kume, director and vice president; Akira Fujii, director, finance; Yoshikazu Yokote, director; Hideki Komoto, corporate auditor; Miki Oikawa, senior corporate officer; Kazuya Kugimaru, senior corporate officer; Noriko Fukuyama, corporate officer; Ken Horikawa, corporate officer; Koji Ogawa, corporate officer; Hikaru Yamamoto, outside director
Skin care, cosmetics, personal care and fragrance. Brands include Pola, Orbis, Jurlique, H2O Plus, Three, Decencia, Amplitude, Itrim and Fiveism Three
Pola White Shot LX, Pola White Shot MX; Apex personalized skin care (updated); B.A. Grandeluce III face serum; Orbis Defencera; Jurlique Nutri-Define Supreme (new formula), Jurlique Rosewater Balancing Mist (new formula)
Comments: During the fiscal year ended Dec. 31, 2019, the group continued its efforts to achieve further improved profitability in Japan, a solid shift toward profitability from overseas operations and creation of brands for next-generation growth. The efforts were inline with the four-year medium-term management plan (from 2017 to 2020) that started in fiscal 2017. And yet, for 2019, corporate sales at Pola Orbis fell 11.5%. Beauty care sales slipped 7.1%.
The company is continuing to improve the value of the Pola brand and strengthen its business foundation through efforts to launch highly functional products focused on the field of anti-aging and skin-whitening and to strengthen development of professional human resources who embody the value of the brand. Orbis is making efforts to enhance its presence through the creation of brand differentiation in order to re-grow into a highly profitable business.
For overseas brands, the group took initiatives aimed at business growth in Australia and Asia for Jurlique and in the US, where H2O Plus originated. In Fall 2019, Jurlique launched a popular product line containing rose extracts developed in-house. H2O Plus sales fell and operating losses rose as retailers dropped the brand and shipments to hotels declined, even as H2O Plus pursued expansion in e-commerce channels through new product launches, better content and improved usability on the site.
Also noteworthy this year at the company is that Pola Chemical Industries, part of the Pola Orbis Group and Hitachi Zosen Corporation, began joint development of cosmetic containers and ingredients using an Eucommia elastomer in March 2020. The aim of the collaboration is to use plant-derived ingredients to commercialize products with low environmental impact. Eucommia Elastomer is a 100% plant-derived biopolymer extracted and refined from fruits of a deciduous tree, Tochu (Eucommia ulmoides), which produces the Tochu tea.