Sales: $1.7 billion
Reinold Geiger, executive director, chairman and chief executive officer; Silvain Desjonquères, executive director and group managing director; André Hoffmann, executive director and vice chairman; Thomas Levilion, executive director and group deputy general manager; Karl Guénard, executive director and joint company secretary
Personal care, skin care and fragrance sold under six brands: L’Occitane en Provence, L’Occitane au Brésil, Melvita, Erborian, LimeLife by Alcone and Elemis
Verbena the Incredible Deodorant Recipe, Green Tea Collection, Almond Shampoo and Conditioner, Lustrous Hair Mask—SOS Shine, Gel Cream Hair Mask—SOS Moisture, Whipped Hair Mask—SOS Split Ends, Herbae L’Eau Collection
Comments: For the year ended March 2020, L’Occitane International S.A.’s sales grew 15.2% to $1.7 billion. These results were achieved even under the context of COVID-19 toward the end of the year, thanks to decent sales momentum throughout most of the year, targeted investments and the contribution of its newly-acquired brand, Elemis, according to the company.
Elemis offers four beauty franchises, while capitalizing on its five strategic distribution channels: digital, retail distribution, QVC, professional spa and maritime, according to the company. Since FY2019, the Group has pursued the “Pulse” strategy, designed to empower its teams, achieve sustainable growth and improve profitability. Two major actions included making targeted investments in skin care and focusing on an omni-channel approach.
The L’Occitane en Provence brand launched the Immortelle Reset serum in 2018, and just 1.5 years after launch, one million units were sold in FY2020. Along with the addition of Elemeis, L’Occitane Group believes it can strengthen the skin care segment even further. Meanwhile, the Group has always strived to provide customers with a seamless and memorable omni-channel experience through its various distribution points—be its own retail stores, e-commerce or other online channels.
L’Occitane’s omni-channel know-how was particularly important when the outbreak of COVID-19 led to global store closures. Its strong web activities supported the 41.8% growth of online channels, which helped compensate for some of the sales lost from store closures, said the company.