Sales: $1.5 billion
$1.5 billion for household and personal care products. Corporate sales: $3.1 billion
Itsuo Hama, chairman and chief executive officer; Masazumi Kikukawa, president and chief operating officer; Kenjiro Kobayashi, senior executive officer; Takeo Sakakibara, senior executive officer
Oral care, skin care, beauty products, toiletries, fabric care, home care and household cleaners
Oral care: Systema Haguki (the Gums) Plus Premium, Systema Ex W and Clinica Advantage Next Stage toothpastes. Beauty care: KireiKirei Medicated Hand Conditioning soap, Ban Sweat-Blocking Platinum roll-on. Fabric care: Top Super Nanox for Odors, Soflan premium deodorizer, Soflan Aroma Rich. Household: Charmy Magica Enyme + dishwash
Comments: Corporate sales fell less than 1%, due to a 4.8% decline in industrial product sales. Oral care accounted for 28% of sales, followed by fabric care (26%), other (17%), pharmaceuticals, (11%), beauty care (10%) and living care (8%). Consumer product sales rose 1.2% on the year and profit jumped more than 10%. More specifically, oral care sales rose 8.5%, beauty (+6.3%), fabric care (+1.7%), living care (+10.5%).
By region, sales in Southeast Asia fell less than 1%, but sales in Northeast Asia declined more than 9%. That decline was blamed, in part, to a worsening business environment in South Korea, which impacted sales of laundry detergent and hand soap. Last year, South Korea’s economy rose just 2%, it’s slowest pace in a decade. Observers blamed a slowdown in exports.
For Q1 2020, corporate sales rose 4.6%. Oral care sales rose 10.5% helped by the launch of Systema Haguki (the Gums) Plus Premium toothpaste, as well as sales of the Systema toothpaste lineup. Beauty care sales soared more than 47% driven by demand for KireiKirei Medicated and Foaming Hand Conditioning soaps. The launch of Ban Sweat-Blocking Platinum roll-on, featuring a new formula with a high-adhesion sodium sulfate, was well-received. Fabric care sales rose 3.5%, helped by greater demand for Soflan Premium Deodorizer fabric softener. Lion said that sales rose substantially for its super-concentrated liquid laundry detergent, Top Super Nanox.
To provide pandemic relief, Lion donated ¥100 million (about $1 million) to the Japan Red Cross Society, and has dramatically increased production of hygiene-related products such as hand soaps and disinfectants.