Sales: $1.5 billion
Note: $1.5 billion for cosmetics. Corporate sales: $2.5 billion
Éric Ducournau, chief executive officer
Skin care and personal care sold under brand names such as Avène, A-Derma, Klorane, Rene Furter, Ducray and Darrow; Oral care products: Elgydium toothpaste, Inava, Eludril, Pansora, Athrodont
Comments: In February 2020, Pierre-Fabre unveiled its “purpose” as being “a source of energy and pride for employees, pride in contributing to a collective ambition that drives and transcends them.”
The firm contends this new endeavor also shows its commitment. “For patients and consumers, who are increasingly demanding of companies, it is a token of trust and transparency; for our current and future partners, it is a strong sign of shared values. As for the Millennials, for whom corporate social responsibility is a very important factor when it comes to choosing a job, the purpose must be able to underscore this extra appeal with clarity and character,” the company’s CEO penned in a post.
Pierre Fabre this year unveiled a connected mirror offering customized skin diagnosis. This new experience, stemming from a partnership with CareOS and Revieve, has been installed at the Lab, its new concept store which opened in Toulouse, France in December 2019. Pierre-Fabre contends it offers an innovative and scientifically validated service for consumers seeking to better understand their skin and skin care products suited to their needs. The mirror analyzes the consumer’s skin based on a photograph of their face and a series of personalized questions, and maps a number of items (acne, wrinkles, shine, redness, radiance, texture and spots) in less than five seconds using an artificial intelligence algorithm that compares the portrait to thousands of photos. An advisor then recommends a personalized skin care routine. The new concept store in Toulouse sells Eau Thermale Avène, Klorane, Ducray, A-Derma, René Furterer, Galénic and Elancyl brands as well as Pierre Fabre’s oral care products.
In mid-March, teams at Pierre Fabre’s dermo-cosmetics production sites in Soual, France and Rio de Janiero started producing hydroalcoholic gel to help with COVID-19 needs. The gel was given to health care workers in hospitals as well as to pharmacy teams. It was also to be stocked in pharmacies under Ducray brand at the retail price set by the French government. A similar approach was taken in Brazil, according to the brand.
Additionally, Pierre Fabre Foundation distributed to 30,000 kits of hygiene and hand care products to staff and residents of nursing homes in Tarn and Haute Garonne, and the Eau Thermale Avène brand donated hand care creams, body cleansing gels and thermal spring water sprays to hospitals in the Occitania region of France.