08.02.21
Peru
www.belcorp.biz
Sales: $880 million
Key Personnel
Erika Herrero, chief executive officer
Major Products
Beauty brands that include Ésika, L’Bel and Cyzone
New Products
Cyzone Pure fragrances (Bloom, Vibes and Breeze)
Comments: Belcorp has built its beauty business over the course of a half century. Today, its trio of brands, Ésika, L’Bel and Cyzone, are sold in 14 countries, including its home base of Peru. Additional markets include Colombia, Chile, Mexico, Bolivia, Guatemala, Puerto Rico, El Salvador, the Dominican Republic, Ecuador, Costa Rica, the US, Panama and Brazil.
Belcorp is part of Vision 30/30, a packaging initiative in Colombia led by the National Association of Entrepreneurs (ANDI) that aims to establish a model to promote the use of containers and packaging, strengthen the recycling chains already established and explore new alternatives that complement and optimize it.
Last April, Nancy Saizarbitoria was named corporate director of L’Bel at Belcorp. She has more than 14 years of experience in the Latin American market including working for P&G.
www.belcorp.biz
Sales: $880 million
Key Personnel
Erika Herrero, chief executive officer
Major Products
Beauty brands that include Ésika, L’Bel and Cyzone
New Products
Cyzone Pure fragrances (Bloom, Vibes and Breeze)
Comments: Belcorp has built its beauty business over the course of a half century. Today, its trio of brands, Ésika, L’Bel and Cyzone, are sold in 14 countries, including its home base of Peru. Additional markets include Colombia, Chile, Mexico, Bolivia, Guatemala, Puerto Rico, El Salvador, the Dominican Republic, Ecuador, Costa Rica, the US, Panama and Brazil.
Belcorp is part of Vision 30/30, a packaging initiative in Colombia led by the National Association of Entrepreneurs (ANDI) that aims to establish a model to promote the use of containers and packaging, strengthen the recycling chains already established and explore new alternatives that complement and optimize it.
Last April, Nancy Saizarbitoria was named corporate director of L’Bel at Belcorp. She has more than 14 years of experience in the Latin American market including working for P&G.