The Net Works

TricorBraun Expands Website Offerings

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01.08.09

TricorBraun has redesigned its website—www.tricorbraun.com—to include industry trend data, provide educational insight and present packaging options so purchasers can make market-wise, economically-prudent buying decisions, according to the company. For example, a section called Learn Packaging offers basic info that is the foundation for evaluating rigid containers: their cost, components, design and filling. Case Studies present information about how TricorBraun customers made decisions regarding the design, style and materials used in their packaging. White Papers include sustainability, technological developments, manufacturing considerations and design strategy. TricorBraun Awards explain why certain packages out-perform others when judges evaluate their effectiveness. RapidFind is a carefully organized, easy-to-use section that lets purchasers review thousands of containers, ranging from imported wine bottles to packages for industrial chemicals. TricorBraun History is for those who want to know more about the company and how its commitment to customer success elevated it to a position of worldwide prominence.

More info: www.tricorbraun.com

Dermadoctor Launches New Website

Dermadoctor Specialist Skincare celebrated its 10th anniversary last month by redesigning www.dermadoctor.com. The site retains Dermadoctor founder Dr. Audrey Kunin’s beauty advice column.

“With so many skin care products on the market today, it’s hard for consumers to pick one that’s right for their specific skin needs,” commented Dr. Kunin. “I wanted to create a space that helps consumers learn about their skin and easily find a product that works for them. It’s also important for me to be able to directly interact with my consumers.”

More info: www.dermadoctor.com

CosmeticsInfo.org Earns Award

The Personal Care Products Council accepted the top award in the website category for its in-depth consumer information website, www.CosmeticsInfo.org, at PR News’ Nonprofit PR Awards luncheon recently at the National Press Club. The award recognizes applicants who demonstrate “best practices” in the nonprofit communications arena. The Council was presented with two other awards earlier this year, both recognizing the site. One was from the International Association of Business Communicators and the other from the League of American Communications Professionals.

More info: www.CosmeticsInfo.org