• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    CBD Brands Must Focus On Health Solutions

    A Post-Pandemic Pause in Home Cleaner Sales

    Hair Color Market on Vibrant Streak Inching Out of Covid-19 Pandemic

    Wellness Industry Thrives with Vitamin-Infused Beverages & Beauty-Boosting Supplements

    Skin Care Soars into 2022 with New Products for Facial Care & Body Skin Health
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Dr. Squatch Launches Black Hole Bar Soap in Light of Recently-Revealed Black Hole in Milky Way

    Nautica Introduces Nautica Oceans Pacific Coast Collection

    Thread Beauty Launches Vegan Lip Gloss Collection

    Lip Shimmer, Powder Sunscreen and Retinol Drive Latest Beauty Searches: Spate

    Menopause Brand Womaness Enters Ulta Beauty
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    38. Seventh Generation

    15. Pola Orbis

    GlaxoSmithKline

    22. L’Occitane

    20. Puig
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Proposed Senate FDA Legislation Includes Cosmetics Reform

    China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch

    Jennifer Lopez Inks Deal with HydraFacial

    Luxury Website, Moda Operandi, Enters Beauty Category

    Global Trend Tracker Celebrates the Return of Her 'What's Next' Innovation Intel Treks
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Dr. Squatch Launches Black Hole Bar Soap in Light of Recently-Revealed Black Hole in Milky Way

    Nautica Introduces Nautica Oceans Pacific Coast Collection

    SpaceNK CEO Noah Rosenblatt Talks Post-Pandemic Beauty Shopping Patterns

    Thread Beauty Launches Vegan Lip Gloss Collection

    Lip Shimmer, Powder Sunscreen and Retinol Drive Latest Beauty Searches: Spate
    Lab Equipment
    Mixing
    Packaging
    Testing

    Aerosol Recycling Initiative Launched by HCPA

    Goodnest Delivers New Options for Sustainable Baby Care Needs

    Colgate-Palmolive Releases 2021 Sustainability & Social Impact Report

    Sustainable Personal Care Brand sk*p Enters Ulta Beauty Stores

    LVMH Creates Cosmetic Packages with Carbon-Negative PET
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    BARALAN

    cosmopak usa

    Jeen International

    Second Chance Chemicals, LLC

    KLK OLEO
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    Style and Substance

    Today's styling products are designed to achieve and maintain the perfect coif, with plenty of good-for-the-hair ingredients.

    Christine Esposito, Associate Editor04.28.10
    Women—and men—put their hair through the ringer to achieve the look they desire. Just imagine the daily regimen of the woman who turns to product and tools to transform her curly locks to pin-straight (or vice versa) or, let’s say, any of the guys from the reality TV show“Jersey Shore.”

    Luckily for Mike “The Situation” Sorrentino, when it comes to hair sprays, gels, mousses and waxes, it’s a matter of style—and substance. Today’s products are an artful blend of ingredients designed to create and preserve a look while also caring for tender tresses.

    According to Steve Goddard, founder of Pravana Naturceuticals, Woodland Hills, CA, overall awareness about health and the environment is driving both product development and consumer preference in the styling products market.

    “People are much more attuned to what they are using, what they are ingesting, in their skin and their hair. We as manufacturers are looking to manufacture with the safest and most effective ingredients,” he told Happi.

    But even as the focus on natural continues, when it comes to styling aids, performance attributes like all-day hold, curl retention and frizz protection remain priorities.

    “The other side is performance,” Goddard added, noting that most consumers are likely to eschew a purely natural offering if it doesn’t perform. “We take a hybrid approach, find the best we can in natural and marry that with technology.”

    The Inside Story


    Aveda, too, has long focused on connecting natural and performance, and its latest styler is no exception. New Control Force Firm Hold Hair Spray is a high-performance, fast-drying, firm hold finishing spray that provides all-day maximum hold and 24-hour humidity resistance. Aveda has taken its usual earth friendly focus further—Control Force has a net-zero impact on the Earth’s climate through Aveda’s funding of renewable energy, making it the first beauty company to offer aerosols with net-zero climate impact.

    Control Force—which was put to the test at New York Fashion Week’s Fall/Winter Shows before hitting salon shelves—features a blend of organically-derived flaxseed, marshmallow root, aloe and hydrolyzed wheat protein, which help provide all-day, humidity-resistant, maximum hold and control; propanediol derived from corn for flexibility and flake control; and rice-bran derived oryzanol, which acts as a UV filter and antioxidant. In addition, Control Force has fully traceable “Soil to Bottle” aroma, derived from organic essential oils of Bulgarian lavender, bergamot, palmarosa, vetiver and Bulgarian rose.
     
    In mass, L’Oréal’s Garnier Nutrisse line also puts emphasis on formulating products with a natural slant. According to Kat Peeler, senior vice president, Garnier Fructis Haircare and Haircolor, New York, the reason is simple: great looking style begins with ingredients that nurture locks.

    Fekkai’s Summer Hair Marine Collection for 2010.
    “Beautifully styled hair begins with healthy hair,” said Peeler. Along those lines, Garnier recently rolled out Fructis Triple Nutrition Nutrient Spray, the brand’s first two-in-one, dual-action treatment spray. It features three fruit oils—olive, avocado and shea—to nourish hair and deliver shine.

    “With Garnier Fructis Triple Nutrition Nutrient Spray, dry, damaged hair is transformed into well-nourished, healthy-looking hair—allowing you to create your ideal end look,” Peeler noted.

    Also new to the Garnier stable are two non-aerosol SKUs within the Anti-Humidity Hairspray Collection, a range that debuted in 2009. The new non-aerosol versions—Sleek & Shine Anti-Humidity Hairspray and Full Control Anti-Humidity Hairspray—contain bamboo extract and are said to impart 24-hour, bounce-back hold and natural, healthy-looking movement even in 90% humidity.

    Peeler suggested that the new non-aerosol SKUs will nicely compliment, not cannibalize, the aerosol sprays.

    Hit the Beach (Or Look Like You Did)
    Forget self tanner. If consumers want to look like they’ve spent a day on the beach, there’s a wave of new styling products that can help.

    Take PreGame Texturizing Spray from A Beautiful Life Brands LLC, for example. This all-natural, salt-based beach spray formulation contains argan oil, Dead Sea salt, pink Himalayan salt, aloe vera extracts, grapefruit seed oil and honey to nourish hair and scalp and create beach texture, according to the Lambertville, NJ-based firm.

    P2 by Philip Pelusi has rolled out BeachComber, a water-based styling and treatment paste infused with an organic cocktail of plant extracts and antioxidants, including cane juice granules, grapefruit, lemon and olive oils, apricot and milk thistle. A paste, it builds waves and texture, smoothes hair cuticles, increases root volume, provides flexibility and gives hair that sexy, fresh-from-the-beach waviness without typical product build-up, according to the company. It can be applied to dry hair as a mid-day grooming and styling product, worked throughout wet hair for a root lift or used in a lightweight, air-dried look.

    Frédéric Fekkai is beach-bound too. The Fekkai Summer Hair Marine Collection for 2010 includes Beach Waves, a lightweight styling spray that, when applied to damp or dry hair, creates “instant tousled, touchable, windswept texture.”
    “There is fairly little overlap between the aerosol and non-aerosol consumer. For our hairspray collection to be as wide reaching as possible, we wanted to support our collection with non-aerosol versions of our top-selling aerosol formulas,” Peeler said.

    Bamboo is also a key ingredient in Sebastian Professional’s Volupt Spray, part of its new Volupt range which rolled out in February. The volume-building spray gel is also formulated with “cushion particle technology” and flexible polymers that deliver volume, softness and heat protection, according to the company.

    Also riding the natural wave is Alberto Culver’s TreSemme, which has rolled out new stylers this spring. Under its TreSemme Naturals umbrella is a new finishing spray, a non-aerosol product formulated with aloe vera, and a new lightweight mousse that features sweet orange extract. In addition, TreSemme’s new Fresh Start collection includes new styling options, specifically a no-frizz crème and a refreshing mist. The mist is said to eliminate odors and leave hair smooth and shiny. All four styler products hit mass-market shelves in March.

    A Time for Texture


    While most consumers are comfortable with sprays, gels and mousses, Redken delivers hip style via waxes, crèmes and pastes—products that often attract a younger demographic. To serve this style savvy audience, the company has expanded its collection in 2010 with new Wax Blast 10 and Structure Wax 17.

    “Both Wax Blast 10 and Structure Wax 17 are two innovative formulas that are completely unique to Redken’s Styling collection,” Cathi Bell, director of marketing, Redken US, told Happi.

    Bosley has created stylers for thinning hair.
    According to Bell, Wax Blast 10 high impact finishing spray wax is Redken’s first aerosol spray wax that utilizes microwax technology to provide the finish of a wax with convenience and lightness of a spray. Structure Wax 17 provides Redken with a truly classic hard wax formula with maximum hold, according to Bell.

    Texture is also on tap with Chatsworth, CA-based Sexy Hair, which has added new Big Sexy Hair Powder Play Volatizing & Texturizing Powder, a weightless, colorless and odorless product that adds dimension and texture. After it is sprinkled on and massaged into the scalp, the powder liquefies and dries on contact, absorbing into the hair shaft for instant volume and leaving a matte finish with no residue.

    If it’s silky straight that’s desired, salon guru Frédéric Fekkai has added a new range that works to prime, straighten and hold hair that way—without the dreaded hot iron. In addition to a shampoo and conditioner, the Fekkai Silky Straight Ironless range includes Smooth Finish Serum and Fekkai Coiff Contrôle Ironless Straightening Balm. Key ingredients include a naturally harvested hibiscus protein to help strengthen and condition each strand, targeted silicones that only deposit where needed on the hair shaft, and Anti-Frizz Straightening Complex which delivers an effective deposition of targeted complex to prepare, create and maintain a silky smooth look on each hair strand surface, according to the brand, which was acquired by Procter & Gamble in 2008.

    And between the two extremes is Pravana’s new Beach Wave Control Mist—suited for styling wavy or curly hair. According to Goddard, the coconut-vanilla scented product helps maintain the ever-so-trendy loose waves look—not the curls of the 70s of 80s or the stick-straight hair of the past decade.

    According to Goddard, the goal was to create a styler that would build body and maintain the look of smooth waves of its Beach Wave process—with a key attribute being softness, not the more typical crunchy, tousled look.For Beach Wave Control Mist, Pravana turned to keratin, wheat and silk amino acids and botanicals that are known to infuse body and softness, such as jojoba seed and sunflower extract.

    Targeted Tresses


    Just as a hairstyle is a personal decision, the choice of styling product has become more individualized. While there are many gender-neutral, one-product-fits-all offerings in the styling aisle, stylers that speak to specific issues can resonate with consumers who desire a product that seems to be formulated just for them—even if they aren’t all alone in their specific predicament.

    One such area is thinning hair. Although hair loss affects approximately 35 million men and 21 million women in the U.S., there hadn’t been a comprehensive line of salon hair care products to help treat this condition, according to Bosley Medical, which in turn has created Bosley Professional Strength hair care.

    Developed in connection with Bosley Medical director Ken Washenik, the range includes Styling Gel for control and added thickness, Nourishing Leave-In treatment which detangles, protects and adds body, Styling Hairspray, and Styling Mousse for body texture and hold.

    “Starches in the product help to create thicker looking hair,” said Bosley Professional Strength president Eric McLemore. “The weightless formulas are great to style and finish all fine and thinning hair while offering thermal styling protection.”

    L’Oréal’s new men’s line, Kérastase Homme Capital Force, also works to combat hormonal causes of hair loss. Rolled out in Europe, Capital Force products contain combinations of taurine and D-biotin plus ceramide and argenine. With the aim of blocking secondary factors contributing to hair loss, the line’s thickening products reportedly incorporate a styling polymer.

    Happi columnist Colin Hession thinks L’Oréal has a winner on its hands with the line, which should make its way to the U.S. later this year.

    “Male hair care in salons and the top end of retail has been a glaring hole waiting to be filled,” observed Hession, managing director, Colin Hession Consulting. “Colomer’s American Crew had things its own way for too long, and has seemingly failed to drive home its advantage.”

    Sexy Hair’s Powder Play delivers texture.
    Goldwell is also looking to tap into the men’s market with new Dualsenses for Men, a line that incorporates Goldwell’s “Instant Microfluid Technology.” The collection includes Power Gel, which provide strong hold and protects against moisture loss with ingredients such as guarna caffeine complex, and an Activating Scalp Tonic, a leave-in product that fortifies and revitalizes the hair and scalp with a soothing, cooling effect.

    Salon vs. Store Brands


    The chatter across the beauty industry has focused on the recession, and the same buzz can be heard in the hair care market.

    Market analysis has shown that women have been stretching out the amount of time between salon trips in an effort to cut costs, and consumers who may have traditionally purchased salon products have experimented with other options.

    “Consumers are frequenting the salons less often and trying out products in mass,” said Garnier’s Peeler.

    “We did see a softening—everyone did—especially in the retail sector. Hair care and styling, across the board, did slow down,” said Goddard.

    While Goddard told Happi that there are signs of a rebound, he stressed the need for salon brands to always push ahead in product development, especially as mass-market brands become more sophisticated.

    “For us, as marketers and manufacturers, we need to stay on the edge of development. When we launched Pravana six years ago it was one of just a few sulfate-free lines; sulfate-free has emerged in mass retail,” he said. “As a player in the professional salon industry, we are looked at as leaders in innovation. It is up to us to stay on the cutting edge, to make sure consumers stay with us.”

    And despite mass market styling sales that have remained somewhat static over the past year (see chart above), mass market players see consumers trading down as a sea change not a stopgap measure.


    “This transition from salon products over to Garnier Fructis products is a transition that makes sense, because they will find that our products are just as effective,” said Peeler. “We have always been the creator of powerfully performing, innovative formulas that are accessible, on-trend, and available at an affordable price, when many of our competitors are not. For this reason we see our loyal consumer-based growing even more, once the economy improves.”


    New Hair Styling Ingredients

    Below is a list of new ingredients for use in hair styling products. For more information on the products listed here, contact the companies directly.

    AkzoNobel, Global Personal Care


    Bridgewater, NJ
    Tel (888) 331-6212
    Email: personalcare.usa@akzonobel.com
    Website: www.akzonobel.com/personalcare

    DynamX H2O Polymer
    INCI: Polyurethane-14 (and) AMP-acrylates copolymer
    Suggested Use Levels: 2-10% (as supplied)
    Applications: Hair gel, mousse, styling crèmes and lotions, thermal protection products, waxes, pomades and pastes
    Comments: With DynamX H2O Polymer you can take styling beyond hairspray.DynamX H2O polymer offers formulators the ability to combine excellent long lasting hold and humidity resistance with flexible, movable, natural motion in styling products. DynamX H2O brings to styling products the optimal combination of flexibility and strength through its unique urethane-acrylic technology and provides new advancements in formulating latitude.

    BASF Corporation


    Florham Park, NJ
    Tel (800) 880-5768
    Email: personal-care-na@basf.com
    Website: www.personal-care.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP

    Luvigel Advanced
    INCI: Polyquaternium-68
    Suggested Use Levels: 0.5 to 2.0%
    Applications: Multifunctional rheology modifier for hair styling, conditioning and more
    Comments: Luvigel Advanced provides enhanced setting and long-lasting hold; conditioning; exceptional sensory properties; and efficient thickening over a broad pH range.

    Luvigel Star
    INCI: Polyurethane-39
    Applications: Rheology modifier for hair, skin and sun care applications
    Comments: pH (2-12) and electrolyte stability with elegant skin feel and excellent thickening performance.

    MultiReflections Soft Sparkle Rose
    INCI: Mica (and) titanium dioxide (and) silica
    Suggested Use Levels: 0.5-7%
    Applications: Hair styling products, fragrance sprays and body wash
    Comments: Controlled color travel pigment which shifts from red to gold.

    Centerchem, Inc.


    Norwalk, CT
    Tel (203) 822-9800
    Website: www.centerchem.com
    Email: cosmetics@centerchem.com

    Pronalen HS
    INCI: Water (aqua), butylene glycol, hydrolyzed soy protein
    Suggested Use Level: 0.5–5.0%
    Applications: Hair conditioners, hair repair products, smoothing hair products
    Comments: Pronalen HS consists of soy biopeptides obtained by carefully controlled enzymatic hydrolysis of isolated soy proteins.In addition to its skin care activity, Pronalen HS is recommended for use in hair conditioning and hair repair formulations. Proteins protect the hair from environmental damage, repair and condition it, increase elasticity and reduce the risk of breakage.These proteins also demonstrate high water retention and better regulation of water absorption.Low molecular weight proteins can penetrate to the hair-shaft cortex, thus repairing, strengthening and protecting it from the inside. High molecular weight proteins are good hair soothing and protecting agents, because of their ability to coat the hair-shaft surface.

    Cognis Corporation


    Ambler, PA
    Tel (800) 531-0815
    Email: caresupportUS@cognis.com
    Website: www.cognis.com

    Nutrilan Keratin W PP
    INCI: Hydrolyzed keratin
    Suggested Use Levels: 1.0–5.0%
    Applications:Hair care, skin care
    Comments:Due to its composition, Nutrilan Keratin W PP, a hair-identical protein hydrolysate, revitalizes the hair’s natural protective layer by providing support where it is needed.
    Compared to other proteins, the keratin has a high proportion of cystine.Nutrilan Keratin W PP not only shows an affinity to hair, it acts as a protective and care substance on skin.

    Gluadin WLM Benz
    INCI: Hydrolyzed wheat protein
    Suggested Use Levels: 2.0–9.0%
    Applications:Hair care, skin care
    Comments:Ecocert and NPA certified Gluadin WLM Benz is a highly micronized wheat-based protein active for skin and hair care products. These “power peptides” show substantial depth penetration into the hair shaft, forming an excellent basis for effective repair, restructuring, and protection from within.Significant anti-hair breakage efficacy can be achieved (more than 80% reduction of hair breakage). In addition, Gluadin WLM Benz contributes to hair smoothness and leaves a protective film that guards against daily stresses.

    Cetiol C5
    INCI: Coco-caprylate
    Suggested Use Levels: 3.0-5.0%
    Applications:Hair care, skin care, hand sanitizers, sun care
    Comments: Cetiol C5 is an emollient based on 100% natural, renewable feedstocks.
    It is an excellent substitute for silicones in personal care applications and is biodegradable. In formulations it is easy to handle and easy to emulsify.Cetiol C5 has good skin compatibility.

    Croda Inc


    Edison, NJ
    Tel (732) 417-0800
    Email: marketing-usa@croda.com
    Website: www.crodausa.com

    Crodamol SFX
    INCI: PPG-3 benzyl ether ethyl hexanoate
    Suggested Use Levels: 1-10%
    Applications: Styling spritz, serums, gels, shine sprays
    Comments: A patented citrate ester that adds shine and smoothness to hair as well as improves conditioning.Can replace volatile silicone in formulation without compromising aesthetic properties.

    Desert Whale Lime Seed Butter
    INCI: Citrus aurantifolia (lime) oil (and) hydrogenated vegetable oil
    Suggested Use Levels: 1-30%
    Applications: repair creams, pomades, texturizing lotions
    Comments: Lime seed oil is an excellent emollient that contains natural waxes and other fatty acids that solidify at lower temperatures, but quickly melt out at room temperatures.
    By combining the lime seed oil with a small amount of hardened vegetable oil, we achieve a more stable and functional butter base, which provides moisturization to hair and skin.

    Jojoba Buttercreme
    INCI: Butyrospermum parkii (shea butter) (and) jojoba alcohol (and) potassium jojobate (and) simmondsia chinensis (jojoba) butter (and) propanediol
    Suggested Use Levels: 1-10%
    Applications:Repair creams, pomades, texturizing lotions
    Comments: Self-emulsifying shea/jojoba butter. This unique combination of ingredients ensures a complete solution of shea butter in your formulation while offering all of the benefits of jojoba as well.

    Evonik Goldschmidt Corp.


    Hopewell, VA
    Tel (804) 452-5634
    Email: brian.yang@evonik.com
    Website: www.evonik.com

    Abil T Quat 60
    INCI: Silicone quaternium-22
    Suggested Use Levels: 0.3-1.5%
    Applications: Gels, mousses, sprays
    Comments:Abil T Quat 60 is a premium conditioning agent with significant heat protection on hair fibers subject to flat-ironing and blow drying.
    It is suitable for leave-in treatments such as hair styling in gel, mousse, or spray form, in addition to rinse-off applications such as shampoo and cream rinse.

    Abil B 8843
    INCI:PEG-14 dimethicone
    Suggested Use Levels: 0.5-5.0%
    Applications:Gels, mousses, sprays
    Comments:Abil B 8843 can be used as a plasticizing agent for hair-setting polymers and hair fixatives.It is compatible with commonly used styling polymers and forms a transparent film.
    Because It further reduces the hardness of the formed film and makes the film more flexible, Abil B 8843 finds application in hair styling where “flexible hold” is a desired property.

    ISP Corp.


    Wayne, NJ
    Tel (973) 628-4000
    Email: pantonopoulos@ispcorp.com
    Website: www.ispcorp.com

    Dynagen
    INCI: Water (and) glycerin (and) hydrolyzed yeast protein (proposed)
    Suggested Use Levels: 1%
    Applications: Daily hair and scalp treatments, hair serums, leave-in conditioners, styling products
    Comments: Dynagen is a breakthrough biofunctional yeast extract designed to promote structural strength essential for stronger and healthier looking hair.

    Capauxein
    INCI: Water (and) glycerin (and) hydrolyzed corn protein
    Suggested Use Levels: 1%
    Applications: Daily hair and scalp treatments, hair serums, leave-in conditioners, styling products
    Comments: Capauxein is a corn extract that may boost hair regeneration and target cell adhesion, communication and hair elongation.

    Protectagen
    INCI: Water (and) glycerin (and) hydrolyzed rice protein
    Suggested Use Levels: 1%
    Applications: Daily hair and scalp treatments, hair serums, leave-in conditioners, styling products
    Comments: Protectagen is designed to promote hair regeneration and help mitigate UV damage.
    It has been found to boost proteins linked to stem cell functions in-vitro to optimize the hair growth cycle.

    Jeen International


    Fairfield, NJ
    Tel (973) 439-1401
    Email: info@jeen.com
    Website: www.jeen.com

    Jeesilc PS-DMLV
    INCI: Dimethicone & bis vinyl dimethicone/dimethicone copolymer
    Suggested Use Levels: 1-10%
    Applications: Conditioners, anti-frizz hair serums, anhydrous formulations, pomades, ethnic hair, mousses, combing creams, sprays
    Comments: Easy to incorporate liquid high molecular weight film former with a non-tacky elegant feel.Adds lubricity, conditioning and volume to hair by coating the hair shaft with a water resistant film that functions as a protective barrier upon dry down.Shine enhancement and smooth feel and easy shampoo removability.

    Jeenate 2H
    INCI: Polyethylene
    Suggested Use Levels: 1-20%
    Applications:Stick products, conditioners, anhydrous formulations, pomades and hair balms
    Comments: The lowest molecular weight linear polyethylene specifically designed with a narrow molecular weight range and melting point range (54.0°C– 60.0°C), which prevents syneresis in anhydrous stick applications and provides effective rheology control in anhydrous and emulsion hair care products. The low melt point makes this polyethylene the easiest to incorporate into any hair care product without the need for high heat.Jeenate 2H is a superior film former which enhances humidity resistance in hair improving style management.

    Jeequat BTMC-85
    INCI: Behentrimonium chloride
    Suggested Use Levels: 1-5%
    Applications:Hair conditioners, conditioning shampoos, detanglers, pomades, mousses, conditioning sprays
    Comments: Jeequat BTMC-85 is an 85% active cationic conditioning active.It is naturally derived from rapeseed (canola) oil and is based on the primary lipid found on hair surfaces.Exceptionally mild and provides excellent anti-static, wet-combing, detangling, hair softening, suspending and emulsification properties to hair as well as skin care products.

    Laboratoires Serobiologiques-Division of Cognis France


    U.S./Canada/Mexico
    Sean Maguire
    E-mail: sean.maguire@cognis.com
    and


    Cognis Corp.


    300 Brookside Avenue
    Ambler, PA
    Tel (800) 668-6023 ext 251
    E-mail: customer-service.ls@cognis.com
    Website: www.labserobio.com

    Purisoft PW PSE LS 9836
    INCI: Moringa Pterygosperma seed extract (and) maltodextrin
    Applications:Anti-pollution hair styling products; summer hair styling and hair care ranges;pool protection hair care ranges.
    Suggested Use Levels: 0.02-0.04%
    Comments: Purisoft PW PSE LS 9836is an NPA approved powder form compound based on cationic Moringa proteins.
    With proven anti-pollution, anti-free radical and new recently demonstrated anti-chlorine effects, Moringa proteins are perfectly suitable for summer “sun, beach and pool protection” hair care and styling ranges.

    Phytosleek LS 9817
    INCI: Water (and) hydrolyzed soy protein (and) polyquaternium-4 (and) PPG-1 PEG-9 lauryl glycol ether
    Applications: Anti-frizz, hair smoothing hair care preparations
    Suggested Use Levels: 3–5%
    Comments: Phytosleek is an intelligent combination of cationic polymer and soy protein, for an optimal film forming effect on the hair fibers. A good anti-frizz effect was observed even under high relative humidity conditions.
    In addition Phytosleek helps smooth and repair damaged hair for optimal combability and manageability.

    Purisilk SPB LS 9854
    INCI: Water (and) glycerin (and) PVP (and) moringa pterygosperma seed extract
    Applications: Curl retention hair styling ranges with a natural effect
    Suggested Use Levels: 1-2%
    Comments: What makes Purisilk SPB unique: Purisilk SPB combines natural cationic, substantive Moringa proteins and a styling polymer, offering a good balance between “curl control” and “curl fixation” with a more natural effect than many traditional styling products. A study on dynamic curl retention showed curls treated with Purisilk SPB to be more resistant and remain well structured with an optimal volume and a natural look.

    Lincoln Fine Ingredients


    Lincoln, RI
    Tel (401) 722-2410
    Email: PatLutz@LincolnFineIngredients.com
    Website: www.LincolnFineIngredients.com

    Linessential CO
    INCI: Camelina sativa seed oil
    Suggested Use Levels: 0.05-6%
    Applications: Hair care, skin care and lip care
    Comments: Lincoln’s Camelina Seed Oil is from Lincoln’s certified domestic fields (CDF). Camelina Oil is high in essential fatty acids linoleic acids and alpha linoleic acid for hair care products. Linessential CO is all natural and Natural Products Association (NPA) certified.

    Linowax Natural E
    INCI: Behnyl alcohol and polyglyceryl 3 stearate
    Suggested Use Levels: 1.0 - 5.0%
    Applications: Hair care and styling products
    Comments: Naturally derived from rapeseed oil, this emulsifying wax is used in hair relaxers and straighteners. Also used in hair shampoos and conditioners.

    Lipo Chemicals, Inc.


    Paterson, NJ
    Tel (973) 345-8600
    Email: salesandmarketing@lipochemicals.com
    Website: www.lipochemicals.com

    Lipovol GTB
    INCI:Tribehenin
    Applications:A naturally derived emollient ideal for hair styling products, lips, skin care creams and lotions, makeup and color cosmetics.
    Comments:Derived from rapeseed seeds.An emollient wax used to impart body and richness to hair styling products.


    Lipobutter Refined Mango
    INCI:Mangifera indica (mango) seed butter
    Applications:Ideal for hair styling products, hair care products, moisturizing creams and lotions
    Comments: Obtained from the seed kernel of mango fruit, is a good source of essential fatty acid (oleic). Has beneficial moisturizing, nourishing and lubrication properties for hair care.

    Lubrizol Advanced Materials/Noveon Consumer Specialties


    Cleveland, OH
    Tel (800) 379-5389, (216) 447-5000
    Email: pcp.csr@lubrizol.com
    Website: www.lubrizol.com/personalcare

    Fixate Plus polymer
    INCI: Polyacrylate-14
    Suggested Use Levels: 0.5-1.0 wt.% solids
    Applications:Gels, lotions, crèmes, pastes and waxes.
    Comments: Fixate Plus polymer enables the creation of cost-effective, medium-to-high viscosity styling products with exceptional humidity resistance.
    This unique multifunctional polymer delivers film-forming, fixative Plus rheology modifying properties to your formulations, easily and predictably.Fixate Plus polymer may also be used to create water and sweat-resistant styling formulations.

    Fixate Superhold polymer
    INCI: Polyacrylate-2 crosspolymer
    Suggested Use Levels: 1.0-4.0 wt.% solids
    Applications: Gels, crèmes, pump sprays, waxes and mousses.
    Comments:Fixate Superhold polymer provides stiff hold and superior humidity resistance.
    This innovative polymer enables the creation of novel, cost-effective, low-to-high viscosity styling products with high clarity, excellent shine on hair, strong resistance to flaking and superior texture and aesthetics. Fixate Superhold polymer may also be used to create water and sweat-resistant styling formulations.

    Presperse LLC


    Somerset, NJ
    Tel(732) 356-5200
    Email:samples@presperse.com
    Website: www.presperse.com

    Pellicer L-30
    INCI: Sodium dilauramidoglutamide lysine and water
    Suggested Use Levels: 0.1-1.0%
    Applications:Skin and hair care
    Comments: An all-natural, liquid crystal emulsifier which offers unique performance in the following ways:excellent dispersion at low use levels; liquid crystal formation in emulsions; biological activity to repair damaged skin or hair.

    AHYP
    INCI: n-Acetyl-l-hydroxyproline
    Suggested Use Levels: 1-3%
    Applications:Skin and hair care
    Comments: A unique amino acid produced through the fermentation of natural sugars.
    Clinical tests have shown full penetration of the skin, elevation of collagen synthesis, improved skin elasticity and overall strengthening of the skin’s barrier properties to combat allergens and pollution.

    Aqupec SER W-150
    INCI name: Acrylates/C10-30 alkyl acrylate crosspolymer
    Suggested Use Levels: 0.2-1.0%
    Applications: Skin sare, hair care and anti-aging
    Comments: The Aqupec SER range is composed of two new polymeric additives with excellent thickening and transparency when neutralized, even under high concentrations of electrolytes!
    Now you can thicken solutions containing over 4% salt, still retain substantial clarity, and achieve stable viscosities over 10,000 mPa.s.By choosing between Aqupec SER W150 and Aqupec SER W300, you can even formulate at pH ranges as low as 4.5 to as high as 12, and still overcome relatively high.

    Sabinsa Corporation


    East Windsor, NJ
    Tel (732-777-1111)
    Email: info@sabinsa.com
    Website: www.sabinsacosmetics.com

    Cococin
    INCI: Cocos nucifera (coconut) fruit juice. Use levels: 1-5% of your formulation
    Applications: Nourishment factor, hydrate skin and hair

    Saberry
    INCI: Emblica officinalis fruit extract
    Suggested Use Levels: up to 2% of your formulation
    Applications: Antioxidant, natural hair conditioner





    Related Searches
    • wash
    • name
    • Sun Care
    • design

    Related Content

      Trending
      • Proposed Senate FDA Legislation Includes Cosmetics Reform | HAPPI
      • Lip Shimmer, Powder Sunscreen And Retinol Drive Latest Beauty Searches: Spate | HAPPI
      • Menopause Brand Womaness Enters Ulta Beauty | HAPPI
      • Vital Proteins Engages Addison Rae & Influencers In Wellness Campaign | HAPPI
      • Unilever Establishes Elida Beauty | HAPPI
      Breaking News
      • Dr. Squatch Launches Black Hole Bar Soap in Light of Recently-Revealed Black Hole in Milky Way
      • Nautica Introduces Nautica Oceans Pacific Coast Collection
      • Thread Beauty Launches Vegan Lip Gloss Collection
      • Lip Shimmer, Powder Sunscreen and Retinol Drive Latest Beauty Searches: Spate
      • Menopause Brand Womaness Enters Ulta Beauty
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • CBD Brands Must Focus On Health Solutions
      • Hair Color Market Remains Vibrant Post-Pandemic
      • New Skin Care Products for Facial Care & Body Skin Health
      • Vitamin-Infused Beverages & Beauty Supplements Lift Wellness
      • Laboratory Skin Care’s Hydroxysomes Dermal Delivery Platform
      • Formulating Skin Care Products with Pear Enzyme Technology
      • A Post-Pandemic Pause in Home Cleaner Sales

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan
      Solvay Invests in Suanfarma’s Vanillin Production
      GNC Adds Products from The Honest Company, Hers, and Womaness
      Coatings World

      Latest Breaking News From Coatings World

      PPG Launches HOMAX TEX>>PRO Texture System by PPG
      New Digital Solution from Interpon Helps Customers Bring Colors to Life
      What Are You Reading?
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Texas Medical Center Partners with Enterprise Ireland
      MMT Acquires Medical Production Technology Europe
      Avanos Recalls Cortrak*2 Over Potential Enteral Tube Misplacement
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Catalent Introduces UpTempo Virtuoso Platform
      Elicio Therapeutics Enters Clinical Supply Agreement with Regeneron
      Reaction Biology Expands Executive Leadership Team
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      A Look at Machine Gun Kelly's $30K Diamond Mani
      Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards
      Maggie Q Launches Beauty Supplement
      Happi

      Latest Breaking News From Happi

      Dr. Squatch Launches Black Hole Bar Soap in Light of Recently-Revealed Black Hole in Milky Way
      Nautica Introduces Nautica Oceans Pacific Coast Collection
      Thread Beauty Launches Vegan Lip Gloss Collection
      Ink World

      Latest Breaking News From Ink World

      INX to Highlight Color Perfection Program, INX University at GulfCan
      Kornit Hosts Kornit Fashion Week London 2022
      Zeller+Gmelin Launches UV-Curable and Water-Based Inkjet Inks
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Schreiner ProTech introduces new PCS solution for electric vehicle charging
      FTA and FFTA announce 2022-2023 board updates
      Bar Graphic and J&J Converting open US demo center
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Essity Wins Innovation Award at Interclean
      Weekly Recap: Ontex Confirms Possibility of Attindas Deal, Purell Launches New Wipes & More
      TSG Finishing Starts Modernization Project
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Denise Pedulla Appointed as Chief Legal Officer at Conformis
      ODT's Most-Read Stories This Week—May 14
      Steven Haddad Joins Extremity Medical as Chief Clinical Officer
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      Google Cloud, Saule Technologies and Columbus Energy Begin Strategic Cooperation
      JDI Develops eLEAP, World’s First Maskless Deposition + Lithographic OLED
      Toppan Develops Temperature Logger Label for Long-Distance Transportation

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login