Women—and men—put their hair through the ringer to achieve the look they desire. Just imagine the daily regimen of the woman who turns to product and tools to transform her curly locks to pin-straight (or vice versa) or, let’s say, any of the guys from the reality TV show“Jersey Shore.”

Luckily for Mike “The Situation” Sorrentino, when it comes to hair sprays, gels, mousses and waxes, it’s a matter of style—and substance. Today’s products are an artful blend of ingredients designed to create and preserve a look while also caring for tender tresses.

According to Steve Goddard, founder of Pravana Naturceuticals, Woodland Hills, CA, overall awareness about health and the environment is driving both product development and consumer preference in the styling products market.

“People are much more attuned to what they are using, what they are ingesting, in their skin and their hair. We as manufacturers are looking to manufacture with the safest and most effective ingredients,” he told Happi.

But even as the focus on natural continues, when it comes to styling aids, performance attributes like all-day hold, curl retention and frizz protection remain priorities.

“The other side is performance,” Goddard added, noting that most consumers are likely to eschew a purely natural offering if it doesn’t perform. “We take a hybrid approach, find the best we can in natural and marry that with technology.”

The Inside Story

Aveda, too, has long focused on connecting natural and performance, and its latest styler is no exception. New Control Force Firm Hold Hair Spray is a high-performance, fast-drying, firm hold finishing spray that provides all-day maximum hold and 24-hour humidity resistance. Aveda has taken its usual earth friendly focus further—Control Force has a net-zero impact on the Earth’s climate through Aveda’s funding of renewable energy, making it the first beauty company to offer aerosols with net-zero climate impact.

Control Force—which was put to the test at New York Fashion Week’s Fall/Winter Shows before hitting salon shelves—features a blend of organically-derived flaxseed, marshmallow root, aloe and hydrolyzed wheat protein, which help provide all-day, humidity-resistant, maximum hold and control; propanediol derived from corn for flexibility and flake control; and rice-bran derived oryzanol, which acts as a UV filter and antioxidant. In addition, Control Force has fully traceable “Soil to Bottle” aroma, derived from organic essential oils of Bulgarian lavender, bergamot, palmarosa, vetiver and Bulgarian rose.
In mass, L’Oréal’s Garnier Nutrisse line also puts emphasis on formulating products with a natural slant. According to Kat Peeler, senior vice president, Garnier Fructis Haircare and Haircolor, New York, the reason is simple: great looking style begins with ingredients that nurture locks.

Fekkai’s Summer Hair Marine Collection for 2010.

“Beautifully styled hair begins with healthy hair,” said Peeler. Along those lines, Garnier recently rolled out Fructis Triple Nutrition Nutrient Spray, the brand’s first two-in-one, dual-action treatment spray. It features three fruit oils—olive, avocado and shea—to nourish hair and deliver shine.

“With Garnier Fructis Triple Nutrition Nutrient Spray, dry, damaged hair is transformed into well-nourished, healthy-looking hair—allowing you to create your ideal end look,” Peeler noted.

Also new to the Garnier stable are two non-aerosol SKUs within the Anti-Humidity Hairspray Collection, a range that debuted in 2009. The new non-aerosol versions—Sleek & Shine Anti-Humidity Hairspray and Full Control Anti-Humidity Hairspray—contain bamboo extract and are said to impart 24-hour, bounce-back hold and natural, healthy-looking movement even in 90% humidity.

Peeler suggested that the new non-aerosol SKUs will nicely compliment, not cannibalize, the aerosol sprays.

Hit the Beach (Or Look Like You Did) Forget self tanner. If consumers want to look like they’ve spent a day on the beach, there’s a wave of new styling products that can help. Take PreGame Texturizing Spray from A Beautiful Life Brands LLC, for example. This all-natural, salt-based beach spray formulation contains argan oil, Dead Sea salt, pink Himalayan salt, aloe vera extracts, grapefruit seed oil and honey to nourish hair and scalp and create beach texture, according to the Lambertville, NJ-based firm. P2 by Philip Pelusi has rolled out BeachComber, a water-based styling and treatment paste infused with an organic cocktail of plant extracts and antioxidants, including cane juice granules, grapefruit, lemon and olive oils, apricot and milk thistle. A paste, it builds waves and texture, smoothes hair cuticles, increases root volume, provides flexibility and gives hair that sexy, fresh-from-the-beach waviness without typical product build-up, according to the company. It can be applied to dry hair as a mid-day grooming and styling product, worked throughout wet hair for a root lift or used in a lightweight, air-dried look. Frédéric Fekkai is beach-bound too. The Fekkai Summer Hair Marine Collection for 2010 includes Beach Waves, a lightweight styling spray that, when applied to damp or dry hair, creates “instant tousled, touchable, windswept texture.”

“There is fairly little overlap between the aerosol and non-aerosol consumer. For our hairspray collection to be as wide reaching as possible, we wanted to support our collection with non-aerosol versions of our top-selling aerosol formulas,” Peeler said.

Bamboo is also a key ingredient in Sebastian Professional’s Volupt Spray, part of its new Volupt range which rolled out in February. The volume-building spray gel is also formulated with “cushion particle technology” and flexible polymers that deliver volume, softness and heat protection, according to the company.

Also riding the natural wave is Alberto Culver’s TreSemme, which has rolled out new stylers this spring. Under its TreSemme Naturals umbrella is a new finishing spray, a non-aerosol product formulated with aloe vera, and a new lightweight mousse that features sweet orange extract. In addition, TreSemme’s new Fresh Start collection includes new styling options, specifically a no-frizz crème and a refreshing mist. The mist is said to eliminate odors and leave hair smooth and shiny. All four styler products hit mass-market shelves in March.

A Time for Texture

While most consumers are comfortable with sprays, gels and mousses, Redken delivers hip style via waxes, crèmes and pastes—products that often attract a younger demographic. To serve this style savvy audience, the company has expanded its collection in 2010 with new Wax Blast 10 and Structure Wax 17.

“Both Wax Blast 10 and Structure Wax 17 are two innovative formulas that are completely unique to Redken’s Styling collection,” Cathi Bell, director of marketing, Redken US, told Happi.

Bosley has created stylers for thinning hair.

According to Bell, Wax Blast 10 high impact finishing spray wax is Redken’s first aerosol spray wax that utilizes microwax technology to provide the finish of a wax with convenience and lightness of a spray. Structure Wax 17 provides Redken with a truly classic hard wax formula with maximum hold, according to Bell.

Texture is also on tap with Chatsworth, CA-based Sexy Hair, which has added new Big Sexy Hair Powder Play Volatizing & Texturizing Powder, a weightless, colorless and odorless product that adds dimension and texture. After it is sprinkled on and massaged into the scalp, the powder liquefies and dries on contact, absorbing into the hair shaft for instant volume and leaving a matte finish with no residue.

If it’s silky straight that’s desired, salon guru Frédéric Fekkai has added a new range that works to prime, straighten and hold hair that way—without the dreaded hot iron. In addition to a shampoo and conditioner, the Fekkai Silky Straight Ironless range includes Smooth Finish Serum and Fekkai Coiff Contrôle Ironless Straightening Balm. Key ingredients include a naturally harvested hibiscus protein to help strengthen and condition each strand, targeted silicones that only deposit where needed on the hair shaft, and Anti-Frizz Straightening Complex which delivers an effective deposition of targeted complex to prepare, create and maintain a silky smooth look on each hair strand surface, according to the brand, which was acquired by Procter & Gamble in 2008.

And between the two extremes is Pravana’s new Beach Wave Control Mist—suited for styling wavy or curly hair. According to Goddard, the coconut-vanilla scented product helps maintain the ever-so-trendy loose waves look—not the curls of the 70s of 80s or the stick-straight hair of the past decade.

According to Goddard, the goal was to create a styler that would build body and maintain the look of smooth waves of its Beach Wave process—with a key attribute being softness, not the more typical crunchy, tousled look.For Beach Wave Control Mist, Pravana turned to keratin, wheat and silk amino acids and botanicals that are known to infuse body and softness, such as jojoba seed and sunflower extract.

Targeted Tresses

Just as a hairstyle is a personal decision, the choice of styling product has become more individualized. While there are many gender-neutral, one-product-fits-all offerings in the styling aisle, stylers that speak to specific issues can resonate with consumers who desire a product that seems to be formulated just for them—even if they aren’t all alone in their specific predicament.

One such area is thinning hair. Although hair loss affects approximately 35 million men and 21 million women in the U.S., there hadn’t been a comprehensive line of salon hair care products to help treat this condition, according to Bosley Medical, which in turn has created Bosley Professional Strength hair care.

Developed in connection with Bosley Medical director Ken Washenik, the range includes Styling Gel for control and added thickness, Nourishing Leave-In treatment which detangles, protects and adds body, Styling Hairspray, and Styling Mousse for body texture and hold.

“Starches in the product help to create thicker looking hair,” said Bosley Professional Strength president Eric McLemore. “The weightless formulas are great to style and finish all fine and thinning hair while offering thermal styling protection.”

L’Oréal’s new men’s line, Kérastase Homme Capital Force, also works to combat hormonal causes of hair loss. Rolled out in Europe, Capital Force products contain combinations of taurine and D-biotin plus ceramide and argenine. With the aim of blocking secondary factors contributing to hair loss, the line’s thickening products reportedly incorporate a styling polymer.

Happi columnist Colin Hession thinks L’Oréal has a winner on its hands with the line, which should make its way to the U.S. later this year.

“Male hair care in salons and the top end of retail has been a glaring hole waiting to be filled,” observed Hession, managing director, Colin Hession Consulting. “Colomer’s American Crew had things its own way for too long, and has seemingly failed to drive home its advantage.”

Sexy Hair’s Powder Play delivers texture.

Goldwell is also looking to tap into the men’s market with new Dualsenses for Men, a line that incorporates Goldwell’s “Instant Microfluid Technology.” The collection includes Power Gel, which provide strong hold and protects against moisture loss with ingredients such as guarna caffeine complex, and an Activating Scalp Tonic, a leave-in product that fortifies and revitalizes the hair and scalp with a soothing, cooling effect.

Salon vs. Store Brands

The chatter across the beauty industry has focused on the recession, and the same buzz can be heard in the hair care market.

Market analysis has shown that women have been stretching out the amount of time between salon trips in an effort to cut costs, and consumers who may have traditionally purchased salon products have experimented with other options.

“Consumers are frequenting the salons less often and trying out products in mass,” said Garnier’s Peeler.

“We did see a softening—everyone did—especially in the retail sector. Hair care and styling, across the board, did slow down,” said Goddard.

While Goddard told Happi that there are signs of a rebound, he stressed the need for salon brands to always push ahead in product development, especially as mass-market brands become more sophisticated.

“For us, as marketers and manufacturers, we need to stay on the edge of development. When we launched Pravana six years ago it was one of just a few sulfate-free lines; sulfate-free has emerged in mass retail,” he said. “As a player in the professional salon industry, we are looked at as leaders in innovation. It is up to us to stay on the cutting edge, to make sure consumers stay with us.”

And despite mass market styling sales that have remained somewhat static over the past year (see chart above), mass market players see consumers trading down as a sea change not a stopgap measure.


“This transition from salon products over to Garnier Fructis products is a transition that makes sense, because they will find that our products are just as effective,” said Peeler. “We have always been the creator of powerfully performing, innovative formulas that are accessible, on-trend, and available at an affordable price, when many of our competitors are not. For this reason we see our loyal consumer-based growing even more, once the economy improves.”

New Hair Styling Ingredients

Below is a list of new ingredients for use in hair styling products. For more information on the products listed here, contact the companies directly.

AkzoNobel, Global Personal Care

Bridgewater, NJ
Tel (888) 331-6212
Email: personalcare.usa@akzonobel.com
Website: www.akzonobel.com/personalcare

DynamX H2O Polymer
INCI: Polyurethane-14 (and) AMP-acrylates copolymer
Suggested Use Levels: 2-10% (as supplied)
Applications: Hair gel, mousse, styling crèmes and lotions, thermal protection products, waxes, pomades and pastes
Comments: With DynamX H2O Polymer you can take styling beyond hairspray.DynamX H2O polymer offers formulators the ability to combine excellent long lasting hold and humidity resistance with flexible, movable, natural motion in styling products. DynamX H2O brings to styling products the optimal combination of flexibility and strength through its unique urethane-acrylic technology and provides new advancements in formulating latitude.

BASF Corporation

Florham Park, NJ
Tel (800) 880-5768
Email: personal-care-na@basf.com
Website: www.personal-care.basf.com/?utm_source=HAP&utm_medium=ContentMarketing&utm_campaign=HAP

Luvigel Advanced
INCI: Polyquaternium-68
Suggested Use Levels: 0.5 to 2.0%
Applications: Multifunctional rheology modifier for hair styling, conditioning and more
Comments: Luvigel Advanced provides enhanced setting and long-lasting hold; conditioning; exceptional sensory properties; and efficient thickening over a broad pH range.

Luvigel Star
INCI: Polyurethane-39
Applications: Rheology modifier for hair, skin and sun care applications
Comments: pH (2-12) and electrolyte stability with elegant skin feel and excellent thickening performance.

MultiReflections Soft Sparkle Rose
INCI: Mica (and) titanium dioxide (and) silica
Suggested Use Levels: 0.5-7%
Applications: Hair styling products, fragrance sprays and body wash
Comments: Controlled color travel pigment which shifts from red to gold.

Centerchem, Inc.

Norwalk, CT
Tel (203) 822-9800
Website: www.centerchem.com
Email: cosmetics@centerchem.com

Pronalen HS
INCI: Water (aqua), butylene glycol, hydrolyzed soy protein
Suggested Use Level: 0.5–5.0%
Applications: Hair conditioners, hair repair products, smoothing hair products
Comments: Pronalen HS consists of soy biopeptides obtained by carefully controlled enzymatic hydrolysis of isolated soy proteins.In addition to its skin care activity, Pronalen HS is recommended for use in hair conditioning and hair repair formulations. Proteins protect the hair from environmental damage, repair and condition it, increase elasticity and reduce the risk of breakage.These proteins also demonstrate high water retention and better regulation of water absorption.Low molecular weight proteins can penetrate to the hair-shaft cortex, thus repairing, strengthening and protecting it from the inside. High molecular weight proteins are good hair soothing and protecting agents, because of their ability to coat the hair-shaft surface.

Cognis Corporation

Ambler, PA
Tel (800) 531-0815
Email: caresupportUS@cognis.com
Website: www.cognis.com

Nutrilan Keratin W PP
INCI: Hydrolyzed keratin
Suggested Use Levels: 1.0–5.0%
Applications:Hair care, skin care
Comments:Due to its composition, Nutrilan Keratin W PP, a hair-identical protein hydrolysate, revitalizes the hair’s natural protective layer by providing support where it is needed.
Compared to other proteins, the keratin has a high proportion of cystine.Nutrilan Keratin W PP not only shows an affinity to hair, it acts as a protective and care substance on skin.

Gluadin WLM Benz
INCI: Hydrolyzed wheat protein
Suggested Use Levels: 2.0–9.0%
Applications:Hair care, skin care
Comments:Ecocert and NPA certified Gluadin WLM Benz is a highly micronized wheat-based protein active for skin and hair care products. These “power peptides” show substantial depth penetration into the hair shaft, forming an excellent basis for effective repair, restructuring, and protection from within.Significant anti-hair breakage efficacy can be achieved (more than 80% reduction of hair breakage). In addition, Gluadin WLM Benz contributes to hair smoothness and leaves a protective film that guards against daily stresses.

Cetiol C5
INCI: Coco-caprylate
Suggested Use Levels: 3.0-5.0%
Applications:Hair care, skin care, hand sanitizers, sun care
Comments: Cetiol C5 is an emollient based on 100% natural, renewable feedstocks.
It is an excellent substitute for silicones in personal care applications and is biodegradable. In formulations it is easy to handle and easy to emulsify.Cetiol C5 has good skin compatibility.

Croda Inc

Edison, NJ
Tel (732) 417-0800
Email: marketing-usa@croda.com
Website: www.crodausa.com

Crodamol SFX
INCI: PPG-3 benzyl ether ethyl hexanoate
Suggested Use Levels: 1-10%
Applications: Styling spritz, serums, gels, shine sprays
Comments: A patented citrate ester that adds shine and smoothness to hair as well as improves conditioning.Can replace volatile silicone in formulation without compromising aesthetic properties.

Desert Whale Lime Seed Butter
INCI: Citrus aurantifolia (lime) oil (and) hydrogenated vegetable oil
Suggested Use Levels: 1-30%
Applications: repair creams, pomades, texturizing lotions
Comments: Lime seed oil is an excellent emollient that contains natural waxes and other fatty acids that solidify at lower temperatures, but quickly melt out at room temperatures.
By combining the lime seed oil with a small amount of hardened vegetable oil, we achieve a more stable and functional butter base, which provides moisturization to hair and skin.

Jojoba Buttercreme
INCI: Butyrospermum parkii (shea butter) (and) jojoba alcohol (and) potassium jojobate (and) simmondsia chinensis (jojoba) butter (and) propanediol
Suggested Use Levels: 1-10%
Applications:Repair creams, pomades, texturizing lotions
Comments: Self-emulsifying shea/jojoba butter. This unique combination of ingredients ensures a complete solution of shea butter in your formulation while offering all of the benefits of jojoba as well.

Evonik Goldschmidt Corp.

Hopewell, VA
Tel (804) 452-5634
Email: brian.yang@evonik.com
Website: www.evonik.com

Abil T Quat 60
INCI: Silicone quaternium-22
Suggested Use Levels: 0.3-1.5%
Applications: Gels, mousses, sprays
Comments:Abil T Quat 60 is a premium conditioning agent with significant heat protection on hair fibers subject to flat-ironing and blow drying.
It is suitable for leave-in treatments such as hair styling in gel, mousse, or spray form, in addition to rinse-off applications such as shampoo and cream rinse.

Abil B 8843
INCI:PEG-14 dimethicone
Suggested Use Levels: 0.5-5.0%
Applications:Gels, mousses, sprays
Comments:Abil B 8843 can be used as a plasticizing agent for hair-setting polymers and hair fixatives.It is compatible with commonly used styling polymers and forms a transparent film.
Because It further reduces the hardness of the formed film and makes the film more flexible, Abil B 8843 finds application in hair styling where “flexible hold” is a desired property.

ISP Corp.

Wayne, NJ
Tel (973) 628-4000
Email: pantonopoulos@ispcorp.com
Website: www.ispcorp.com

Dynagen
INCI: Water (and) glycerin (and) hydrolyzed yeast protein (proposed)
Suggested Use Levels: 1%
Applications: Daily hair and scalp treatments, hair serums, leave-in conditioners, styling products
Comments: Dynagen is a breakthrough biofunctional yeast extract designed to promote structural strength essential for stronger and healthier looking hair.

Capauxein
INCI: Water (and) glycerin (and) hydrolyzed corn protein
Suggested Use Levels: 1%
Applications: Daily hair and scalp treatments, hair serums, leave-in conditioners, styling products
Comments: Capauxein is a corn extract that may boost hair regeneration and target cell adhesion, communication and hair elongation.

Protectagen
INCI: Water (and) glycerin (and) hydrolyzed rice protein
Suggested Use Levels: 1%
Applications: Daily hair and scalp treatments, hair serums, leave-in conditioners, styling products
Comments: Protectagen is designed to promote hair regeneration and help mitigate UV damage.
It has been found to boost proteins linked to stem cell functions in-vitro to optimize the hair growth cycle.

Jeen International

Fairfield, NJ
Tel (973) 439-1401
Email: info@jeen.com
Website: www.jeen.com

Jeesilc PS-DMLV
INCI: Dimethicone & bis vinyl dimethicone/dimethicone copolymer
Suggested Use Levels: 1-10%
Applications: Conditioners, anti-frizz hair serums, anhydrous formulations, pomades, ethnic hair, mousses, combing creams, sprays
Comments: Easy to incorporate liquid high molecular weight film former with a non-tacky elegant feel.Adds lubricity, conditioning and volume to hair by coating the hair shaft with a water resistant film that functions as a protective barrier upon dry down.Shine enhancement and smooth feel and easy shampoo removability.

Jeenate 2H
INCI: Polyethylene
Suggested Use Levels: 1-20%
Applications:Stick products, conditioners, anhydrous formulations, pomades and hair balms
Comments: The lowest molecular weight linear polyethylene specifically designed with a narrow molecular weight range and melting point range (54.0°C– 60.0°C), which prevents syneresis in anhydrous stick applications and provides effective rheology control in anhydrous and emulsion hair care products. The low melt point makes this polyethylene the easiest to incorporate into any hair care product without the need for high heat.Jeenate 2H is a superior film former which enhances humidity resistance in hair improving style management.

Jeequat BTMC-85
INCI: Behentrimonium chloride
Suggested Use Levels: 1-5%
Applications:Hair conditioners, conditioning shampoos, detanglers, pomades, mousses, conditioning sprays
Comments: Jeequat BTMC-85 is an 85% active cationic conditioning active.It is naturally derived from rapeseed (canola) oil and is based on the primary lipid found on hair surfaces.Exceptionally mild and provides excellent anti-static, wet-combing, detangling, hair softening, suspending and emulsification properties to hair as well as skin care products.

Laboratoires Serobiologiques-Division of Cognis France

U.S./Canada/Mexico
Sean Maguire
E-mail: sean.maguire@cognis.com
and

Cognis Corp.

300 Brookside Avenue
Ambler, PA
Tel (800) 668-6023 ext 251
E-mail: customer-service.ls@cognis.com
Website: www.labserobio.com

Purisoft PW PSE LS 9836
INCI: Moringa Pterygosperma seed extract (and) maltodextrin
Applications:Anti-pollution hair styling products; summer hair styling and hair care ranges;pool protection hair care ranges.
Suggested Use Levels: 0.02-0.04%
Comments: Purisoft PW PSE LS 9836is an NPA approved powder form compound based on cationic Moringa proteins.
With proven anti-pollution, anti-free radical and new recently demonstrated anti-chlorine effects, Moringa proteins are perfectly suitable for summer “sun, beach and pool protection” hair care and styling ranges.

Phytosleek LS 9817
INCI: Water (and) hydrolyzed soy protein (and) polyquaternium-4 (and) PPG-1 PEG-9 lauryl glycol ether
Applications: Anti-frizz, hair smoothing hair care preparations
Suggested Use Levels: 3–5%
Comments: Phytosleek is an intelligent combination of cationic polymer and soy protein, for an optimal film forming effect on the hair fibers. A good anti-frizz effect was observed even under high relative humidity conditions.
In addition Phytosleek helps smooth and repair damaged hair for optimal combability and manageability.

Purisilk SPB LS 9854
INCI: Water (and) glycerin (and) PVP (and) moringa pterygosperma seed extract
Applications: Curl retention hair styling ranges with a natural effect
Suggested Use Levels: 1-2%
Comments: What makes Purisilk SPB unique: Purisilk SPB combines natural cationic, substantive Moringa proteins and a styling polymer, offering a good balance between “curl control” and “curl fixation” with a more natural effect than many traditional styling products. A study on dynamic curl retention showed curls treated with Purisilk SPB to be more resistant and remain well structured with an optimal volume and a natural look.

Lincoln Fine Ingredients

Lincoln, RI
Tel (401) 722-2410
Email: PatLutz@LincolnFineIngredients.com
Website: www.LincolnFineIngredients.com

Linessential CO
INCI: Camelina sativa seed oil
Suggested Use Levels: 0.05-6%
Applications: Hair care, skin care and lip care
Comments: Lincoln’s Camelina Seed Oil is from Lincoln’s certified domestic fields (CDF). Camelina Oil is high in essential fatty acids linoleic acids and alpha linoleic acid for hair care products. Linessential CO is all natural and Natural Products Association (NPA) certified.

Linowax Natural E
INCI: Behnyl alcohol and polyglyceryl 3 stearate
Suggested Use Levels: 1.0 - 5.0%
Applications: Hair care and styling products
Comments: Naturally derived from rapeseed oil, this emulsifying wax is used in hair relaxers and straighteners. Also used in hair shampoos and conditioners.

Lipo Chemicals, Inc.

Paterson, NJ
Tel (973) 345-8600
Email: salesandmarketing@lipochemicals.com
Website: www.lipochemicals.com

Lipovol GTB
INCI:Tribehenin
Applications:A naturally derived emollient ideal for hair styling products, lips, skin care creams and lotions, makeup and color cosmetics.
Comments:Derived from rapeseed seeds.An emollient wax used to impart body and richness to hair styling products.


Lipobutter Refined Mango
INCI:Mangifera indica (mango) seed butter
Applications:Ideal for hair styling products, hair care products, moisturizing creams and lotions
Comments: Obtained from the seed kernel of mango fruit, is a good source of essential fatty acid (oleic). Has beneficial moisturizing, nourishing and lubrication properties for hair care.

Lubrizol Advanced Materials/Noveon Consumer Specialties

Cleveland, OH
Tel (800) 379-5389, (216) 447-5000
Email: pcp.csr@lubrizol.com
Website: www.lubrizol.com/personalcare

Fixate Plus polymer
INCI: Polyacrylate-14
Suggested Use Levels: 0.5-1.0 wt.% solids
Applications:Gels, lotions, crèmes, pastes and waxes.
Comments: Fixate Plus polymer enables the creation of cost-effective, medium-to-high viscosity styling products with exceptional humidity resistance.
This unique multifunctional polymer delivers film-forming, fixative Plus rheology modifying properties to your formulations, easily and predictably.Fixate Plus polymer may also be used to create water and sweat-resistant styling formulations.

Fixate Superhold polymer
INCI: Polyacrylate-2 crosspolymer
Suggested Use Levels: 1.0-4.0 wt.% solids
Applications: Gels, crèmes, pump sprays, waxes and mousses.
Comments:Fixate Superhold polymer provides stiff hold and superior humidity resistance.
This innovative polymer enables the creation of novel, cost-effective, low-to-high viscosity styling products with high clarity, excellent shine on hair, strong resistance to flaking and superior texture and aesthetics. Fixate Superhold polymer may also be used to create water and sweat-resistant styling formulations.

Presperse LLC

Somerset, NJ
Tel(732) 356-5200
Email:samples@presperse.com
Website: www.presperse.com

Pellicer L-30
INCI: Sodium dilauramidoglutamide lysine and water
Suggested Use Levels: 0.1-1.0%
Applications:Skin and hair care
Comments: An all-natural, liquid crystal emulsifier which offers unique performance in the following ways:excellent dispersion at low use levels; liquid crystal formation in emulsions; biological activity to repair damaged skin or hair.

AHYP
INCI: n-Acetyl-l-hydroxyproline
Suggested Use Levels: 1-3%
Applications:Skin and hair care
Comments: A unique amino acid produced through the fermentation of natural sugars.
Clinical tests have shown full penetration of the skin, elevation of collagen synthesis, improved skin elasticity and overall strengthening of the skin’s barrier properties to combat allergens and pollution.

Aqupec SER W-150
INCI name: Acrylates/C10-30 alkyl acrylate crosspolymer
Suggested Use Levels: 0.2-1.0%
Applications: Skin sare, hair care and anti-aging
Comments: The Aqupec SER range is composed of two new polymeric additives with excellent thickening and transparency when neutralized, even under high concentrations of electrolytes!
Now you can thicken solutions containing over 4% salt, still retain substantial clarity, and achieve stable viscosities over 10,000 mPa.s.By choosing between Aqupec SER W150 and Aqupec SER W300, you can even formulate at pH ranges as low as 4.5 to as high as 12, and still overcome relatively high.

Sabinsa Corporation

East Windsor, NJ
Tel (732-777-1111)
Email: info@sabinsa.com
Website: www.sabinsacosmetics.com

Cococin
INCI: Cocos nucifera (coconut) fruit juice. Use levels: 1-5% of your formulation
Applications: Nourishment factor, hydrate skin and hair

Saberry
INCI: Emblica officinalis fruit extract
Suggested Use Levels: up to 2% of your formulation
Applications: Antioxidant, natural hair conditioner