• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform

    Essential Workers

    A Clean Commitment

    Deliver & Delight
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    The Florida Sunscreen Symposium Is Back!

    TFF Opens Nominations for 2021 Awards

    HI Beach Installs Reef-friendly Sunscreen Dispenser

    RB Partners with Airbnb

    L'Occitane US Files for Bankruptcy
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    12. Church & Dwight

    24. Yankee Candle

    10. Lion

    26. Zep

    9. Coty
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    The Florida Sunscreen Symposium Is Back!

    L'Occitane US Files for Bankruptcy

    FDA Takes Major Action on Hand Sanitizers from Mexico

    Curcumin's Role in Oral Care

    SV Labs Acquired by PE
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    The Florida Sunscreen Symposium Is Back!

    TFF Opens Nominations for 2021 Awards

    HI Beach Installs Reef-friendly Sunscreen Dispenser

    RB Partners with Airbnb

    L'Occitane US Files for Bankruptcy
    Lab Equipment
    Mixing
    Packaging
    Testing

    Estée Lauder Travel Retail's Sustainability Goals

    Ross Introduces Double Cone Tumble Blender

    Happi Talks: Overnight Labels

    Three Form Vertical Beauty Alliance

    Logo Design Trends for 2021 & Beyond
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    LipoTrue Inc.

    Jeen International

    Croda

    BotanicalsPlus

    Praan Naturals
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Clarisonic Is Making Waves

    Device maker garners cult following with sonic skin care.

    Melissa Meisel, Associate Editor06.17.11
    What do cherry Jell-O, blue-tinted water and a slice of nude pantyhose have in common? All were fiercely ravaged by standard skin scrubbers, but delicately caressed by the Clarisonic, the cleansing device that features tiny bristles that rotate back and forth at 300 movements per second, putting it at sonic frequency.
     

    Originally used for pre-treatment by dermatologists and spas throughout the country, Clarisonic, the Seattle-based skin care system owned by Pacific Bioscience Laboratories, is now pioneering the prestige marketplace with professional-caliber, at-home personal care. Springing from the mind of the inventor of the Sonicare Toothbrush, Clarisonic’s celebrity fans include Oprah Winfrey, Demi Moore and Courtney Cox. The product line has also won beauty awards from Sephora and the QVC Customer Choice Award. The company was even named #60 in Inc. Magazine’s top 500 ranking of the fastest-growing private companies nationwide in 2009.

     
    Clarisonic is gentle on Jell-O, so just imagine how it must feel on your skin!
    The brand recently hosted an event for beauty insiders at Studio 450 in New York. Called “The Evolution of Skin Care,” the occasion celebrates the history of this illustrious category with launches from Estée Lauder, Dove, Pond’s, Buf-Puf and then Clarisonic, of course, with its latest innovation, a Deep Pore Cleansing Brush Head.
     

    Designed with a unique gradation of bristle firmness and dual-action movement, this brush head is optimal for cleaning oily skin, skin with large pores or those looking to target hard to reach and uneven areas of the face, like the crevasses around the nose, said Ken Pilcher, co-founder and vice president of R&D at the company, who was on hand to offer presentations along with David Guiliani, co-founder and chief executive officer and Jack Gallagher, president, to name a few faces that were there that day from Clarisonic.

     
    Consumers can choose from a wide variety of Clarisonics.
    Presentations about these supersonic devices featured everything from product maintenance (just soak the brushes in a little white vinegar for antibacterial cleansing, noted Pilcher; to manufacturing—all Clarisonic products are proudly made in the US, boasted Gallagher.

     
    “The goal of this event was to showcase Clarisonic’s pioneering sonic skin care technology and to highlight the brand’s points-of-difference in an educational, fun and interactive setting,” Chris Payne, vice president of marketing at Clarisonic, told HAPPI.

    The Clarisonic era began in 2005 with the launch of the Clarisonic Classic Sonic Skin Cleansing System ($195), now available in white, gray and pink at Sephora, Nordstrom, Saks Fifth Avenue and Neiman Marcus. The company patented sonic technology works with the natural elasticity of the skin. Oscillating back and forth at a sonic frequency that produces over 300 movements per second, a flexing action is created between the outer and inner brushes that works deeply and gently to loosen dirt and oil from the pores. Clarisonic’s sonic movements are also said to diminish the appearance of fine lines and wrinkles; create softer, smoother skin; help reduce oily areas, dry skin patches and blemishes; and are safe for cleansing sensitive skin every day. In clinical tests, Clarisonic removed six times more makeup and two times more dirt and oil than manual cleansing, according to the company.

     
    Building on Clarisonic’s tremendous success in spas, dermatologist offices and consumer homes, Clarisonic diversified to meet the needs of a broader consumer, through the introductions of various sonic skin cleansing systems: the Clarisonic Plus Sonic Skin Cleansing System ($225) cleanses beyond the face to care for special parts of the body including knees and elbows; the Mia Sonic Skin Cleansing System ($149) makes sonic cleansing portable. The company also has a charitable side—the Clarisonic Plus, Mia and Classic Sonic Skin Cleansing Systems in pink contribute to the Look Good…Feel Better program.
     

    The next level of clean is the Opal Sonic Infusion System ($185). The set combines the sonic micro-massage with a proprietary anti-aging serum made from marine extracts. The Opal Sonic Infusion System combines a soft applicator tip, precision tuned sonic frequency and a proprietary gentle kneading motion to maximize transfer of serum into the epidermis. In clinical studies, most women reported seeing an immediate reduction in fine lines and wrinkles and firmer, brighter, more hydrated skin in just one minute, according to the company.

     
    The Clarisonic display.
    The company recently targeted the burgeoning male grooming marketplace with the Grey Classic Sonic Skin Cleansing System. Catering to men’s shaving needs, when used in conjunction with a normal shaving routine, the Clarisonic is said top provide a closer, more comfortable shave and can reduce the incidence of razor irritation and rash.
     

    And then there are the complementary personal care products—the cleansers, body polishes and serums ranging from $25-$65. The SKUs vary from facial to body and were formulated to work with the devices. For example, the Gentle Hydro Cleanser ($25) is naturally scented with cucumber. This pH-balanced, non-foaming skin cleanser is a full-body hydrogel that removes impurities while soothing and comforting, according to the company. It contains sucrose cocoate, a patented mixture of sucrose and coconut derivatives; algae and aloe vera gel as well as vitamin E and Japanese green tea.

     
    “Clarisonic has enjoyed great success and we are excited for the work ahead,” noted Payne.“One of our main focuses is targeting potential customers who have yet to try our product and experience the benefits of sonic technology. We plan to continue making a real difference in the future of skin care for those prospective clients as well as our existing consumers.”

    More info: www.clarisonic.com
    Related Searches
    • Skin Care
    • brand
    • officer
    • professional
    Related Knowledge Center
    • Skin Care

    Related Online Exclusives

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21

    • Actives | Skin Care
      Olay’s Collagen Push

      Olay’s Collagen Push

      With a formulation designed to deliver the key ingredient where it needs to be, Olay Regenerist rolls out Collagen Peptide24 collection nationwide.
      Christine Esposito, Managing Editor 01.05.21

    • Skin Care
      Better by The Box

      Better by The Box

      Using aromatherapy to treat anxiety led Lauren VanScoy to create Essence One. Now the brand has a new subscription service focused on mental health and beauty.
      Christine Esposito, Managing Editor 01.04.21


    • Hair Care | Personal Cleansers | Skin Care
      Top Formulations of 2020

      Top Formulations of 2020

      What were you making in 2020? Hand sanitizer, of course. But skin and facial care products made the list of the most-accessed formulations.
      Happi Staff 12.30.20

    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Indie To Indie

      Indie To Indie

      Happi’s monthly “Indie Inc.” feature profiles have enabled founders to speak about their brands and to each other.
      Christine Esposito, Managing Editor 12.29.20

    • Skin Care
      DermaDoctor Adds Direct Sales

      DermaDoctor Adds Direct Sales

      Skin care brand expands its retail strategy.
      Christine Esposito, Managing Editor 12.10.20


    • Actives | Skin Care
      Kicking In

      Kicking In

      Experience in the semiconductor sector spawns a skin care startup that continues to grow its presence in new retail doors.
      Christine Esposito, Managing Editor 12.07.20

    • Color Cosmetics | Hair Care | Skin Care
      Let the Gifting Begin

      Let the Gifting Begin

      With shopping underway, a look at special gift sets created for this unprecedented holiday season.
      Happi Staff 12.01.20

    • Skin Care
      Bucking the Trends

      Bucking the Trends

      At the helm for a quarter century, Pacifica Beauty CEO Brook Harvey-Taylor is named one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs of 2020.
      Christine Esposito, Managing Editor 11.30.20


    • Color Cosmetics | Hair Care | Household Cleaning | Skin Care
      Clean Beauty Rises at Grove Collaborative

      Clean Beauty Rises at Grove Collaborative

      The certified B Corp. is shaking up its beauty strategy. CMO Lilian Tomovich provides details.
      Happi Staff 11.30.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Skin Care | Sun Care
      IBA Offers a Broad Range of Benefits

      IBA Offers a Broad Range of Benefits

      The Independent Beauty Association (formerly ICMAD) provides technical, legal, regulatory and business expertise to its members.
      Tom Branna, Editorial Director 11.22.20

    • Functional Ingredients | Skin Care
      This Brand Is Piping Hot!

      This Brand Is Piping Hot!

      Pipette is making gains in the “clean” baby care space. CEO Daya Fields explains what’s next for this startup, now in its second year.
      Tom Branna, Editorial Director 11.13.20


    • Fine Fragrance | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

      Nature & Natura

      Iguatemi Costa details the company's strong commitment to innovate below the 1.5°C threshold.
      Tom Branna, Editorial Director 11.12.20

    • Color Cosmetics | Hair Care | Packaging | Packaging | Skin Care
      Packaging & the Pandemic

      Packaging & the Pandemic

      Paul Day explains the challenges facing suppliers during COVID-19.
      Tom Branna, Editorial Director 11.10.20

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      The Eco-Conscious Consumer

      The Eco-Conscious Consumer

      Mintel expert explains how beauty companies can get in her head...and heart.
      Tom Branna, Editorial Director 11.05.20

    Trending
    • RB Partners With Airbnb
    • Clorox Reaches Renewable Electricity Marker
    • Henkel Recognizes Top Suppliers
    • Euromonitor Reveals Top 10 Global Consumer Trends For 2021
    • Harry’s Launches ‘Headquarters’
    Breaking News
    • The Florida Sunscreen Symposium Is Back!
    • TFF Opens Nominations for 2021 Awards
    • HI Beach Installs Reef-friendly Sunscreen Dispenser
    • RB Partners with Airbnb
    • L'Occitane US Files for Bankruptcy
    View Breaking News >
    CURRENT ISSUE

    January 2021

    • Stepping into the Spotlight for 2021
    • The Independent Beauty Association Supports Sensible Reform
    • Essential Workers
    • A Clean Commitment
    • Deliver & Delight
    • Reusables for Consumables In the Pandemic and Beyond
    • A Rebound for Beauty
    • Beauty Brands Must Prepare for a 'Decade of the Home'
    • A Societal Shift
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    PepsiCo and Beyond Meat Partner to Develop Plant-Based Protein
    New Study on Sage Extract Formula Suggests Memory Enhancement
    Omega-3s Evidenced to Reduce Low-Grade Inflammation in Elderly Men
    Coatings World

    Latest Breaking News From Coatings World

    Mayzo Makes 2 Appointments
    Mississippi Lime Company Announces New Director of Safety
    IFS Coatings Launches IFS Puroplaz PE20 Texture
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Spectrum Solutions Collaborates with UCLA School of Dentistry
    Kwivik Therapeutics, EirMed Partner to Accelerate Product Commercialization
    Europe Marks its First Successful Remote Robotic-Assisted Coronary Angioplasty
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Lilly, Vir, GSK Partner to Evaluate COVID Combo Therapies
    Novartis Invests in Credence MedSystems
    Ajinomoto Bio-Pharma, Humanigen Expand Manufacturing Agreement
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Coty to Shut Down Manufacturing Site in Cologne, Germany
    L’Occitane Files for Bankruptcy in U.S.
    Bésame Cosmetics Collaborates with Disney on Mary Poppins Collection
    Happi

    Latest Breaking News From Happi

    CLT Introduces Private Label Solid Air Freshener Cones
    The Florida Sunscreen Symposium Is Back!
    TFF Opens Nominations for 2021 Awards
    Ink World

    Latest Breaking News From Ink World

    Epson Partner Creates Label Applicators for Pharmaceutical Products
    Smurfit Kappa Sets New Sustainability Targets with Better Planet 2050
    Georgia-Pacific Acquires 3rd HP PageWide Corrugated Press to Expand Hummingbird Digital Printing
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Arjobex acquires MDV Group
    Fix-A-Form eyes global expansion
    McCracken Label installs Fujifilm water-wash plate system
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Nice-Pak Receives EPA Approval for Disinfecting Wipes
    Rockline to Invest $18 Million in Arkansas
    Essity’s Sales Negatively Impacted by Covid-19 Pandemic
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ChoiceSpine's Tiger Shark Cervical Spacer Earns Additional 510(k)
    FDA Green Lights Inspired Spine's Trident SI Joint Screw System
    FDA Clears Method to Extract Bone Measurements From X-Rays
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Osram Sees Jump in Profits in Preliminary 2020 Report
    LG Display Reports 4Q 2020 Results
    Xerox Releases 4Q, Full Year Results

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login