01.01.14
AFRICA: Africa is an attractive hub for international FMCG players because of its economic growth, demographic changes and improved business environment. However, its untapped potential highlights the issues many companies confront when trying to grow in the region. Euromonitor International is offering a new white paper—“Business Opportunities and Challenges in Africa.”
In the white paper, which can be downloaded, readers can discover how to use Africa’s urban centers as a springboard into the wider market; distribution models helping overcome infrastructure challenges; population and demographic statistics to help direct strategy; and why a blanket approach doesn’t work for targeting different countries in Africa.
More info: http://go.euromonitor.com
In the white paper, which can be downloaded, readers can discover how to use Africa’s urban centers as a springboard into the wider market; distribution models helping overcome infrastructure challenges; population and demographic statistics to help direct strategy; and why a blanket approach doesn’t work for targeting different countries in Africa.
More info: http://go.euromonitor.com