10.02.14
Billed as a “breakthrough” product launch, the latest creation at Crest is Sensi-Stop Strips ($19.99-$34.99). The small, flexible, semi-transparent strips provide targeted, immediate and long-lasting tooth sensitivity relief like never before, said the company.
“Crest Sensi-Stop Strips are Procter & Gamble’s biggest innovation ever in the tooth sensitivity category,” said Charles Pierce, group president, global oral care and new business creation and innovation, Procter & Gamble. “This new at-home treatment addresses tooth sensitivity and is a simple and highly-effective addition to existing oral care routines. One Strip, 10 minutes and up to one month of protection.”
“Crest Sensi-Stop Strips are Procter & Gamble’s biggest innovation ever in the tooth sensitivity category,” said Charles Pierce, group president, global oral care and new business creation and innovation, Procter & Gamble. “This new at-home treatment addresses tooth sensitivity and is a simple and highly-effective addition to existing oral care routines. One Strip, 10 minutes and up to one month of protection.”