10.02.14
For the first time in the brand’s 35-year history, Wet n Wild is rolling out a national campaign called “Steal The Look.” Based on the insight that women look to makeup for transformation, empowerment and play, the brand is set to help women lift any look they love—from a high-fashion cover model to a friend down the block—and re-create it for less.
“This incredible moment is more than 35 years in the making for Wet n Wild,” said Bill George, president and COO of Markwins International, which owns the value cosmetics brand. “Wet n Wild has always had a brilliant and beloved collection of trend-setting colors at the right price point—and now this brand campaign gives us a bold dose of moxie, making us an unstoppable force in the beauty marketplace.”
Available for free, the iPhone- and Android-compatible app helps women nab any look they dare to wear in just a few simple swipes. The “Steal The Look” app will tell her which Wet n Wild products to use to re-create the look.
“This incredible moment is more than 35 years in the making for Wet n Wild,” said Bill George, president and COO of Markwins International, which owns the value cosmetics brand. “Wet n Wild has always had a brilliant and beloved collection of trend-setting colors at the right price point—and now this brand campaign gives us a bold dose of moxie, making us an unstoppable force in the beauty marketplace.”
Available for free, the iPhone- and Android-compatible app helps women nab any look they dare to wear in just a few simple swipes. The “Steal The Look” app will tell her which Wet n Wild products to use to re-create the look.