05.01.15
Seasonality isn’t just for food; it’s a key beauty trend, according to Mintel Beauty & Personal Care (BPC). Rather than simply using the change of seasons as a reason to introduce color stories or scents, beauty manufacturers are increasingly introducing innovative products that offer defense against the cosmetic and emotional effects of specific weather conditions.
In fact, the beauty landscape has steadily evolved over recent years in response to the demands of the seasonality trend, with considerable growth in the number of product launches during the past three years. Seasonal products accounted for as many as 11.1% of all beauty and personal care launches in 2014, up from 9.8% in 2011. What’s more, seasonal facial skin care launches rose from 0.5% of global launches in 2009 to 1.2% in 2014, according to Mintel.
“Our research shows that consumers are becoming increasingly aware of—and concerned about—how changes in the environment are affecting the condition of their skin and hair,” Jane Henderson, global president of Mintel’s Beauty and Personal Care division at Mintel. “Already, beauty manufacturers have started to go beyond taking simple seasonal approaches geared to public holidays or gifting occasions and instead are taking on the elements within their product innovation.”
Mintel’s exclusive consumer research reveals the strong global consumer demand for skin care launches that tap into changing seasons. According to Mintel, 80% of German consumers claim their facial skin needs change throughout the year and almost half (48%) of Chinese female facial skin care users choose products from different brands in different seasons.
“A new generation of winter care products offer additional care and hydration for the skin,” noted Vivienne Rudd, director of insight, beauty and personal care at Mintel. “These tend to target dry or very dry skin and mention cold, dry weather. However, the future will see the arrival of boosters that address cold, damp weather as well as the extremes of dryness. Meanwhile, extreme summer conditions are calling for products which protect the skin from heat and humidity as well as UV damage...By creating these seasonal options, brands have a chance of building year-round loyalty.”
Rudd continued, “Today, we have a number of generic seasonal skin care and hair care launches, but in the future we expect a new generation of products targeting specific skin and hair issues.”
These product introductions have the opportunity to address concerns that have arisen due to climatic conditions and seasonal stresses, varying their textures, building up seasonal ingredient profiles and selecting fragrance blends.
“As well as appealing to changes in consumer cosmetic needs, there is also scope for products that appeal to the altered emotional needs of consumers as the seasons change,” Rudd added.
Mintel data shows that this could hold real potential for fragrance manufacturers. Today, 67% of US fragrance users would be interested in scents that influence their mood or relieve stress and almost a quarter (23%) would pay more for them.
More info: www.mintel.com
In fact, the beauty landscape has steadily evolved over recent years in response to the demands of the seasonality trend, with considerable growth in the number of product launches during the past three years. Seasonal products accounted for as many as 11.1% of all beauty and personal care launches in 2014, up from 9.8% in 2011. What’s more, seasonal facial skin care launches rose from 0.5% of global launches in 2009 to 1.2% in 2014, according to Mintel.
“Our research shows that consumers are becoming increasingly aware of—and concerned about—how changes in the environment are affecting the condition of their skin and hair,” Jane Henderson, global president of Mintel’s Beauty and Personal Care division at Mintel. “Already, beauty manufacturers have started to go beyond taking simple seasonal approaches geared to public holidays or gifting occasions and instead are taking on the elements within their product innovation.”
Mintel’s exclusive consumer research reveals the strong global consumer demand for skin care launches that tap into changing seasons. According to Mintel, 80% of German consumers claim their facial skin needs change throughout the year and almost half (48%) of Chinese female facial skin care users choose products from different brands in different seasons.
“A new generation of winter care products offer additional care and hydration for the skin,” noted Vivienne Rudd, director of insight, beauty and personal care at Mintel. “These tend to target dry or very dry skin and mention cold, dry weather. However, the future will see the arrival of boosters that address cold, damp weather as well as the extremes of dryness. Meanwhile, extreme summer conditions are calling for products which protect the skin from heat and humidity as well as UV damage...By creating these seasonal options, brands have a chance of building year-round loyalty.”
Rudd continued, “Today, we have a number of generic seasonal skin care and hair care launches, but in the future we expect a new generation of products targeting specific skin and hair issues.”
These product introductions have the opportunity to address concerns that have arisen due to climatic conditions and seasonal stresses, varying their textures, building up seasonal ingredient profiles and selecting fragrance blends.
“As well as appealing to changes in consumer cosmetic needs, there is also scope for products that appeal to the altered emotional needs of consumers as the seasons change,” Rudd added.
Mintel data shows that this could hold real potential for fragrance manufacturers. Today, 67% of US fragrance users would be interested in scents that influence their mood or relieve stress and almost a quarter (23%) would pay more for them.
More info: www.mintel.com
Hydroquinone-free products are among the most dynamic performers in the US professional skin care market in 2014, according to data from Kline & Company’s recently published Professional Skin Care: U.S. Market Analysis and Opportunities report. While hydroquinone (HQ) has been the gold standard ingredient in the physician dispense arena for the treatment of hyperpigmentation, this ingredient is surrounded with controversy due to some of its reported side effects. Europe has banned HQ in concentrations greater than 1% and in the US it has been banned from five states (NY, MA, NH, MT and TX). As a result, brightening products featuring alternatives to HQ are on the rise in 2014. “Baby boomers are faced with hyperpigmentaion issues caused by a variety of factors. This is resulting in an increased demand for skin-lightening or brightening topical products, as well as in-office laser and intense pulsed light treatments,” said Karen Doskow, director, consumer products practice at Kline. According to Kline’s report, sales for products addressing hyperpigmentation account for nearly one-quarter of total take-home product sales and grow faster than any other concern, including acne and aging, among others. Medical care providers are the main channel for hyperpigmentation products, accounting for over 70% of the total sales. The same channel also shows the most promise and is poised to become the leading distribution channel of professional skin care products, overtaking the spas and salons channel by 2019. More info: www.KlineGroup.com |