06.01.15
Bobbi Brown Cosmetics has unveiled a user-generated, content driven campaign, #LONGWEARLIFEPROOF, to celebrate the launch of the brand’s new Long-Wear Eye Collection. The campaign features some of the world’s greatest female extreme athletes—specifically GoPro-sponsored athletes including American World Cup alpine ski racer and Olympic Gold Medalist Julia Mancuso; halfpipe snowboarding Olympic gold and silver medalist and three-time Olympian Hannah Teter; World Surf League (WSL) Longboard Champion and professional surfer Kelia Moniz; and world record BASE jumper Roberta Mancino. Acting as brand ambassadors with a global reach in the millions, each athlete will capture raw footage of themselves in their sport wearing Bobbi Brown Cosmetics Long-Wear makeup.