11.02.15
Coty has entered into a definitive agreement to acquire Beamly, a digital marketing firm based in New York and London. Beamly’s main focus is on driving audience growth and engagement for consumer brands in digital media. While Beamly is active across all digital media including online video, its core capability suite centers around social media, where it has consistently outperformed marketplace benchmarks. Terms of the transaction were not disclosed.
While Beamly will continue to expand campaigns across non-Coty clients, the acquisition will provide a significant step change in Coty’s own digital engagement capabilities. Specifically, Coty and its licensors will benefit from Beamly’s suite of social data benchmarking, content creation, content optimization and consumer engagement tools to deliver Coty’s brand strategies. The Beamly team will work closely across Coty’s in-house marketing organization to provide enhanced digital marketing campaigns across consumer segments.
While Beamly will continue to expand campaigns across non-Coty clients, the acquisition will provide a significant step change in Coty’s own digital engagement capabilities. Specifically, Coty and its licensors will benefit from Beamly’s suite of social data benchmarking, content creation, content optimization and consumer engagement tools to deliver Coty’s brand strategies. The Beamly team will work closely across Coty’s in-house marketing organization to provide enhanced digital marketing campaigns across consumer segments.