12.02.15
Environmental Working Group launched its new verification program regarding consumer goods. The EWG Verified: For Your Health mark will help shoppers quickly and easily identify personal care products, including cosmetics that meet EWG’s standards while shopping in stores and online.
Items bearing the mark must score in the “green” range in EWG’s Skin Deep cosmetics database and meet additional criteria set by EWG scientists.
“For more than a decade, tens of millions of people have relied on Skin Deep ratings to limit their exposure to ingredients that do not meet our rigorous standards, but are still found in cosmetics because of weak regulations,” said Ken Cook, EWG president and cofounder. “EWG Verified goes beyond basic ingredient labels to hold companies on the cutting edge of making the healthiest products to an even higher standard.”
Items bearing the mark must score in the “green” range in EWG’s Skin Deep cosmetics database and meet additional criteria set by EWG scientists.
“For more than a decade, tens of millions of people have relied on Skin Deep ratings to limit their exposure to ingredients that do not meet our rigorous standards, but are still found in cosmetics because of weak regulations,” said Ken Cook, EWG president and cofounder. “EWG Verified goes beyond basic ingredient labels to hold companies on the cutting edge of making the healthiest products to an even higher standard.”