12.02.15
AAK Personal Care has developed an Asian-inspired concept of face care rituals, based on the multifunctional emollient ester Lipex SheaLight. The company detailed the benefits of the material at In-Cosmetics Asia in Bangkok.
Cosmetics brands and consumers everywhere are looking to the East for the next big thing, and changing their approach to daily face care. To meet the “Asianification” trend, AAK Personal Care has developed a new concept of face care rituals called Inspirasian. It consists of six steps and formulas featuring the multifunctional emollient ester Lipex SheaLight and other natural based functional ingredients.
Lipex SheaLight is an eco-designed emollient ester for all types of face care formulas and functionality—from cleansing and nourishing, to protecting and correcting. It is well suited to meet Asian demands for lightweight textures, fast absorbing products, bright colors and comfortable use in any climate zone.
More info: www.aakpersonalcare.com
Cosmetics brands and consumers everywhere are looking to the East for the next big thing, and changing their approach to daily face care. To meet the “Asianification” trend, AAK Personal Care has developed a new concept of face care rituals called Inspirasian. It consists of six steps and formulas featuring the multifunctional emollient ester Lipex SheaLight and other natural based functional ingredients.
Lipex SheaLight is an eco-designed emollient ester for all types of face care formulas and functionality—from cleansing and nourishing, to protecting and correcting. It is well suited to meet Asian demands for lightweight textures, fast absorbing products, bright colors and comfortable use in any climate zone.
More info: www.aakpersonalcare.com