01.04.16
Retail will continue to move from transaction to interaction throughout 2016, according to Daymon Worldwide’s Global TrendWheel, described as the company’s proprietary social, economic and business-scanning tool that tracks 54 consumer microtrends across seven global megatrends.
According to Daymon, with so many places to shop and consumers moving online for everyday purchases, the physical store must be redefined. Retailers will transform stores to better connect with consumers, such as designing lifestyle spaces to educate and inspire, providing hybrid services (such as food and beauty) and offering sensorial experiences, like scent, sight, sound, taste, touch to bring store concepts and products to life, sometimes in 3-D.
Daymon also contends retailers will develop beta stores that encourage trial and error and two-way relationships and dialogues with the consumers they want to reach.
“In our drastically shifting, fragmented retail world, future retail success is based on creating high value, high impact experiences for core consumers,” said Virginia Morris, global VP-consumer and innovation strategy. “It’s all about keeping your loyal shoppers coming back to you versus the competition, and inspiring them to spend more when they do.”
According to Daymon, with so many places to shop and consumers moving online for everyday purchases, the physical store must be redefined. Retailers will transform stores to better connect with consumers, such as designing lifestyle spaces to educate and inspire, providing hybrid services (such as food and beauty) and offering sensorial experiences, like scent, sight, sound, taste, touch to bring store concepts and products to life, sometimes in 3-D.
Daymon also contends retailers will develop beta stores that encourage trial and error and two-way relationships and dialogues with the consumers they want to reach.
“In our drastically shifting, fragmented retail world, future retail success is based on creating high value, high impact experiences for core consumers,” said Virginia Morris, global VP-consumer and innovation strategy. “It’s all about keeping your loyal shoppers coming back to you versus the competition, and inspiring them to spend more when they do.”