01.04.16
Croda has unveiled new data addressing important African hair needs for healthier hair, anti-breakage, appropriate density and ease of styling with its versatile technology, Crodazoquat MCC, which delivers a complete multicultural conditioning solution for a broad range of hair types. This ingredient will help its customers overcome the challenges that come with formulating for different ethnic hair types with unique hair characteristics.
Croda’s new data reveals Crodazoquat MCC restores hydrophobicity to hair, improves hair aesthetics and delivers a consumer-perceivable feel improvement on both natural and relaxed African hair. Crodazoquat MCC had already been proven to be effective on Caucasian, Asian and Brazilian hair types, and now it has been proven efficacious on African hair as well, further broadening its multicultural performance.
In order to best assess performance on African hair, a conditioner containing Crodazoquat MCC was salon tested on consumers with natural African hair and relaxed African hair. Attributes that are particularly important to address African hair needs were added to the standard list of attributes used to evaluate other hair types: breakage, density and ease of styling. A conditioner containing Crodazoquat MCC outperformed the commercial African hair conditioner benchmark on dry aesthetics for both natural and relaxed hair, satisfying consumer needs for anti-breakage, desired density and ease of styling.
More info: www.crodapersonalcare.com
Croda’s new data reveals Crodazoquat MCC restores hydrophobicity to hair, improves hair aesthetics and delivers a consumer-perceivable feel improvement on both natural and relaxed African hair. Crodazoquat MCC had already been proven to be effective on Caucasian, Asian and Brazilian hair types, and now it has been proven efficacious on African hair as well, further broadening its multicultural performance.
In order to best assess performance on African hair, a conditioner containing Crodazoquat MCC was salon tested on consumers with natural African hair and relaxed African hair. Attributes that are particularly important to address African hair needs were added to the standard list of attributes used to evaluate other hair types: breakage, density and ease of styling. A conditioner containing Crodazoquat MCC outperformed the commercial African hair conditioner benchmark on dry aesthetics for both natural and relaxed hair, satisfying consumer needs for anti-breakage, desired density and ease of styling.
More info: www.crodapersonalcare.com