02.03.16
Dermstore is adding to its hair care offerings. The online retailer is the exclusive stockiest for TextureTame, a permanent, at-home, anti-frizz smoothing treatment, and it is the first US retailer to debut a new hair straightening device from DAFNI.
“We’ve worked diligently to become our customers’ most trusted resource for innovation, and it’s critical to our strategy to be first-to-market with products that are shaping the future of beauty and self-care,” said Jani Friedman, CMO, Dermstore. “When it comes to supporting daily choices like how to style and tame your hair—a decision women make every day—we have an insatiable curiosity for what’s new and next. We believe TextureTame and DAFNI are two brands that are evolving the professional hair care solutions landscape.”
“We’ve worked diligently to become our customers’ most trusted resource for innovation, and it’s critical to our strategy to be first-to-market with products that are shaping the future of beauty and self-care,” said Jani Friedman, CMO, Dermstore. “When it comes to supporting daily choices like how to style and tame your hair—a decision women make every day—we have an insatiable curiosity for what’s new and next. We believe TextureTame and DAFNI are two brands that are evolving the professional hair care solutions landscape.”