02.03.16
Gillette teamed up with NFL offensive linemen John Urschel of the Baltimore Ravens, Trent Williams of the Washington Redskins, and Rodger Saffold of the St. Louis Rams to spotlight the protectors of the gridiron in the lead-up to Super Bowl 50 in the San Francisco Bay Area. Linemen are the unsung heroes of the NFL who shield and protect on every play, according Gillette, which is using the promotion to highlight Gillette Fusion ProShield, which has a new cartridge that features lubrication before and after the blades to shield faces from irritation during every shave.
The brand is using the #ShieldMove hashtag on Twitter.
The brand is using the #ShieldMove hashtag on Twitter.