The acquisition will expand SalonCentric’s distribution coverage of salon professional products to Pennsylvania, New Jersey, Delaware, and portions of Maryland, West Virginia and New York, representing approximately 3,500 salons, according to L’Oréal.
SalonCentric currently operates in 48 states, and includes 636 sales consultants, 550 SalonCentric stores and 261 StateIRDA stores. SalonCentric brands include L’Oréal Professionnel, Matrix, Mizani, Moroccanoil, Olaplex, Pravana, Pureology, Redken 5th Avenue, Sam Villa, Sexy Hair, Surface Hair, L’anza, and many others.
The agreement enables the Hafetz family, under the leadership of Howard and Josh Hafetz, to continue serving salon professionals with select brands, including Cezanne, Eufora, Evo, Lasio, Pai Shau and Unite, in Pennsylvania, New Jersey, Delaware and New York under the Art of Business banner. These brands will be specific to Art of Business and will be different from SalonCentric’s brand catalog.
Raylon, which was founded in 1953 by Joe Hafetz, grew to become the industry leader in salon education and business training.
The company also founded Salon Today magazine, The Institute of Salon Business, and the Art of Business events.