05.02.16
Beraca places its bets on a natural alternative for treating curly hair: pequi oil. Rich in fatty acids and provitamin A, pequi oil helps define curls and tame frizz, while making hair soft and shiny. Pequi is a tree native to the Cerrado (Brazil’s tropical savanna), whose fruit has an important role in the Northeastern and Midwestern Brazilian cuisine.
Tests conducted in 2016 by an independent laboratory have proven the effectiveness of pequi oil in hair care formulations. When applied to products such as shampoo, conditioner, leave-on conditioner, serum, low poo and co-wash conditioner, it acts as a powerful emollient by nourishing and hydrating the hair follicle. Its anti-frizz effect leaves hair shiny and soft, while reducing hair volume, defining and enhancing curls.
“The keratin fibers of curly hair have a large contact surface with the environment, which means it tends to get dry more easily than other types of hair,” said Juliana Checon, R&D manager at Beraca. “The fatty fraction of pequi oil adheres to the hair and forms a protective film around the hair shaft, helping to restore its oleic content and prevent water loss.”
Beraca’s pequi oil is produced in partnership with local communities working in the sustainable harvesting and processing of the fruit. Over 200 people from the Coopcerrado cooperative network are involved in this activity in the Brazilian states of Goiás and Minas Gerais. It provides an alternative source of income for the local people and contributes to regional development.
The new release is an addition to Beraca’s portfolio of natural hair care ingredients, which includes Beracare BBA, Beracare ADA, ARS Hair, patauá oil, buriti oil and murumuru butter.
More info: http://beraca.com/en/
Tests conducted in 2016 by an independent laboratory have proven the effectiveness of pequi oil in hair care formulations. When applied to products such as shampoo, conditioner, leave-on conditioner, serum, low poo and co-wash conditioner, it acts as a powerful emollient by nourishing and hydrating the hair follicle. Its anti-frizz effect leaves hair shiny and soft, while reducing hair volume, defining and enhancing curls.
“The keratin fibers of curly hair have a large contact surface with the environment, which means it tends to get dry more easily than other types of hair,” said Juliana Checon, R&D manager at Beraca. “The fatty fraction of pequi oil adheres to the hair and forms a protective film around the hair shaft, helping to restore its oleic content and prevent water loss.”
Beraca’s pequi oil is produced in partnership with local communities working in the sustainable harvesting and processing of the fruit. Over 200 people from the Coopcerrado cooperative network are involved in this activity in the Brazilian states of Goiás and Minas Gerais. It provides an alternative source of income for the local people and contributes to regional development.
The new release is an addition to Beraca’s portfolio of natural hair care ingredients, which includes Beracare BBA, Beracare ADA, ARS Hair, patauá oil, buriti oil and murumuru butter.
More info: http://beraca.com/en/