Growth is strongest in Eastern Europe and some Western markets, such as Germany and the United Kingdom.
According to Kline, a new segment of coverage for this year’s report series is the emerging hair regrowth products category. This category benefits from increased marketing surrounding the efficacy of the devices.
“Hair regrowth has been around for over a decade, with HairMax being in the European market since 2002,” said Ewa Grigar, project lead for the report series. “This category grew at a dramatic rate in 2015, driven by improved technology, new devices, and continuously high needs from consumers for hair regrowth products.”
The comprehensive report and database covers vibrant market for at-home beauty devices, focusing on market size and growth, key changes in distribution, the competitive landscape, and notable new launches and product trends. The analysis covers beauty devices sold to consumers through all channels of distribution, including direct sales, mass, prestige and professional outlets.