06.01.16
L’Oréal Luxe’s brand Biotherm Homme and Seven Global, David Beckham and Simon Fuller’s joint venture with Global Brands, will develop a men’s grooming line. The collection, of both skin care and daily grooming products, will launch in 2017.
As part of the collaboration and long-term accord, England’s football icon becomes Biotherm Homme’s first global ambassador. Beckham’s first Biotherm Homme campaign, for the brand’s moisturizer will break online in June.
“The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skin care category and reinforce our brand’s leadership,” said David Fridlevski, general manager, Biotherm. “It’s the first time a male celebrity of this stature has developed a skin care collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skin care, and we’re delighted to welcome him as a new brand ambassador.”
As part of the collaboration and long-term accord, England’s football icon becomes Biotherm Homme’s first global ambassador. Beckham’s first Biotherm Homme campaign, for the brand’s moisturizer will break online in June.
“The partnership between Biotherm Homme and David Beckham is set to shift the boundaries in the men’s skin care category and reinforce our brand’s leadership,” said David Fridlevski, general manager, Biotherm. “It’s the first time a male celebrity of this stature has developed a skin care collection. We’re proud to be David Beckham’s partner of choice to develop his vision of skin care, and we’re delighted to welcome him as a new brand ambassador.”