06.01.16
Spain’s Puig is fittingly celebrating Jean Paul Gaultier fragrances with two gift boxes for Mother’s Day and Father’s Day. The industrial world of the brand’s latest ad campaign, which combines humor with seduction, is expressed in these pop-up boxes with the stamp of Cosfibel’s expertise, said the company.
The two versions, for men and women, were conceived in the same manner: each box with its magnetic flap cover is completely wrapped in silver polyester paper using four-color printing to create a carefully balanced chromatic harmony. Inside, a double plateau presents the pop-up scene. For the coffret, Cosfibel had to put a particularly sophisticated fabrication process in place involving no less than 25 different stages of hand assembly, said the company.
The two versions, for men and women, were conceived in the same manner: each box with its magnetic flap cover is completely wrapped in silver polyester paper using four-color printing to create a carefully balanced chromatic harmony. Inside, a double plateau presents the pop-up scene. For the coffret, Cosfibel had to put a particularly sophisticated fabrication process in place involving no less than 25 different stages of hand assembly, said the company.
