The L’Oréal Group
selected Sofix by Albéa
as its sampling solution for its global fragrance campaigns. With its registered and patented fastening system, Sofix is the only sampler on the market with a mini pump that can be adapted to both a plastic and a glass bottle, said the company.
Albéa supported L’Oréal in its transition from glass to plastic samplers, letting them choose between glass and plastic bottles depending on the brand positioning. Today, Albéa manufactures, among others, Si by Giorgio Armani and La vie est belle by Lancôme.