Those results underscored the health of the global beauty business. According to Euromonitor International, global sales reached $425 billion in 2015, despite slowing growth in key markets of China and Brazil. Color cosmetics and premium beauty items led the way as Americans clamored for high-end products and Asian consumers continued to seek out staple mass beauty items. Euromonitor predicts that sales of premium beauty sales will surge $20 billion by 2020, driven by continued gains in the US and China.
As the US was the focus country during In-Cosmetics 2016,
In-Cosmetics puts out the welcome mat in Paris and attendees take a turn through the Innovation Zone.
Euromonitor took a deep dive into America’s makeup sector and found:
- Newly cash-flush consumers seek affordable luxury and, similarly, premium beauty represents a gateway purchase to even more luxurious goods;
- A rise of masstige brands;
- Americans are well-informed consumers;
- Internet retailing is the great equalizer;
- Millennials are ushering in an era of individualism;
- Foreign brands garner attention; and
- Large companies are eyeing niche brands for acquisition.
Although the exhibition space was full of activities, several suppliers took their shows on the road or, at least, off the show floor, inviting guests to explore topics more in depth and in a more intimate setting than the 16,236-square meter exhibition floor. Seppic, for example, hosted a lunch for members of the press to detail the company’s sustainability efforts, which are built around three key ideas—decrease environmental impact, innovate for clients and be socially responsible. Nathalie Chevrot, market manager, beauty care business unit, explained how Seppic has implemented Jugaad innovation strategy to help its customers to do more with less. During In-Cosmetics, Seppic highlighted several innovative new green formulas that are built around all three of the company’s CSR commitments.
Clariant’s new BeautyForward concept is built around four disparate words—Pure, Care, Dare, Look—that shape how consumers see themselves and ultimately, impact the beauty industry. According to Nicolas Laestes, global technical marketing manager, Clariant, the Pure concept encourages consumers to unplug from their devices and listen instead to their spirit. Ironically, the Care concept is a nod to the growing movement of people and technology becoming one. As grooming becomes more and more connected, with technology aiming to support our body, our health and our well-being, it’s important to expand your senses—because you never know how good you could feel.
“These trends don’t have an expiration date,” insisted Laestes. “They will bring the industry new ideas for new textures.”
Clariant urged guests to jump in and get a hands-on experience to learn how Plantasens ingredients improve mildness and sensorials on the path from “lab to consumer” to show the mildness, effectiveness and sensory impacts of its new natural-based surfactants and innovative formulations. Attendees viewed presentations and explored how the benefits address their different needs when creating the skin care and hair care beauty products of the future. For example, achieving better thickening, the pursuit of extra mildness, the need for an effective cleanser or the desire for a high and long-lasting foam.
Meanwhile, BASF invited customers to its first palm dialog. Attendees joined to with experts from the Roundtable of Sustainable Palm Oil (RSPO), producers, and interest groups on how to progress certified sustainable palm products. The goal was to bring together well-known specialists across the value chain for this intimate conversation on collective options. The lineup included Christine Schneider of Henkel, Sophie Pin of Carrefour, Inke van der Sluijs of RSPO, Arnaud Gauffier of World Wildlife Fund, and Tobias Zobel of BASF. Each gave a brief introduction; for its part, BASF personal care portfolio has 2000 products of which more than 800 are palm-based, and the company uses 400,000 tons of palm oil a year, according to Zobel.
“Our course for sustainable palm requires working with all members of the supply chain,” he noted.
Pin pointed out that sustainable palm is part of Carrefour’s CSR program. Schneider said that Henkel, too, is deeply committed to sustainable palm, and supports zero net deforestation. With partners such as these, it is no surprise that RSPO has grown to include 2,700 member since its founding in 2004.
That’s impressive, but it’s still not a sustainable solution, agreed speakers and attendees.
Van der Sluijs noted that the group is committed to 100% sustainable palm in Europe by 2020, which is a reset from 2015.
“Because it relies on more derivatives, the household and personal care industry is more complex than the food industry,” she noted. In such volatile, uncertain, complex and ambiguous category, attendees and speakers concluded that members in the value chain must share the burden and costs associated with sustainability.
To learn more about the raw materials on display during In-Cosmetics, visit happi.com. If you’re planning ahead to 2017, In-Cosmetics Europe will take place April 4-6 in London.