“This transaction is a major strategic move for Henkel. North America is one of the most important regions for us worldwide. With the acquisition of Sun Products we will improve our position in the USA, the world’s largest laundry care market, and Canada,” said Henkel CEO Hans Van Bylen.
With the acquisition, Henkel will advance to a No. 2 position in the laundry care market in North America.
(You can read more on Henkel in the International Top 30 Report in this issue.)