“Sun care looks to be the next beauty growth area to emerge, as consumers move from a singular focus on correction to a broader focus on care,” said Karen Grant, global beauty industry analyst, The NPD Group.
This trend toward higher SPFs exists not only within the sunscreen and broader skin care markets, but is becoming increasingly evident in products ranging from facial moisturizers to foundation. At the same time, self-tanners returned to growth after a decline, perhaps indicative of consumer concern with the sun and opting for a UV-free alternative for a summer glow. Self-tanners experienced a 7% increase in sales from June 2015-May 2016 after a decline the year prior.
“From what they eat, to what they put on their bodies, consumers are becoming more focused and well-versed in health and wellness. Consumers today are more proactive and less reactive when it comes to managing their well-being. This attitude also translates to the beauty consumer, whose emphasis today weighs less on fixing an issue, and more on preventing one from happening in the first place,” said Grant. “For more than a decade, all the news in skin care was about serums and technology, but today the focus has shifted to cleaner, simpler and lighter products. The growth in products with higher SPF ties into today’s mindset and is connected to other emerging care formats including oil, water, milk and clay.”
More info: www.npd.com