08.01.16
Sephora has added new exclusive features on its Sephora Virtual Artist application, including new false lash virtual try and a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology.
“Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year,” said Bridget Dolan, VP-innovation. “Live Tutorials are a revolutionary new way to learn new application techniques and trends, on your own face, one step at a time. The ability to leverage this exclusive augmented reality technology to mirror our Sephora store makeover experience on your own device is a game changer for our users.”
The Sephora Virtual Artist on Messenger is a chat bot-powered version of the original Virtual Artist that allows users to send any lip shade, to the bot for immediate product recommendations. Users can then instantly try it on their uploaded photo or click through to purchase it on Sephora’s mobile site—all within the Messenger app experience.
“Sephora Virtual Artist has been an unprecedented success, with Sephora clients trying on over 70 million lip shades digitally since launching earlier this year,” said Bridget Dolan, VP-innovation. “Live Tutorials are a revolutionary new way to learn new application techniques and trends, on your own face, one step at a time. The ability to leverage this exclusive augmented reality technology to mirror our Sephora store makeover experience on your own device is a game changer for our users.”
The Sephora Virtual Artist on Messenger is a chat bot-powered version of the original Virtual Artist that allows users to send any lip shade, to the bot for immediate product recommendations. Users can then instantly try it on their uploaded photo or click through to purchase it on Sephora’s mobile site—all within the Messenger app experience.