Farouk Systems Inc.
, the maker of BioSilk, CHI and Kardashian Beauty, and Hearst Magazines
will roll out The Esquire Ultimate Grooming Collection in professional salons nationwide in October 2016 through an exclusive partnership with Beauty Systems Group
(BSG). This broad-scale hair-care line geared towards men’s grooming is a first for Esquire.
The announcement was made by Dr. Farouk Shami, founder and chairman of Farouk Systems Inc., and Glen Ellen Brown, vice president of Hearst Brand Development. The launch also included an event in Austin, TX on Sept. 18, 2016 at The Market & Tap Room
were over 400 invited guests and media viewed the entire line, ad campaign and look book.