09.01.16
While those who purchase green household cleaning products want eco-friendly, natural or organic formulations, almost equally as important is how that product smells, according to market research firm Packaged Facts in the report “Green Household Cleaning and Laundry Products in the U.S., 3rd Edition.”
“To consumers, the olfactory experience of household cleaners can signal either the cleaner’s pleasant naturalness or harsh chemical make-up,” according to David Sprinkle, research director, Packaged Facts.
Except for those who prefer scent-free or “free and clear” products, Packaged Facts found that consumers of green household cleaners tend to like pleasant smelling fragrances. A product’s institutional or heavily perfumed smell generally signals toxicity to most shoppers.
Traditionally green cleaners were scented with fresh scents, typically essential oils focusing on citrus, eucalyptus, lavender and other naturals. Over the years, manufacturers have greatly expanded the range and complexity of scents used in green products. It has now become common for green cleaner marketers to offer products in numerous scents, noted Packaged Facts.
More info: www.packagedfacts.com
“To consumers, the olfactory experience of household cleaners can signal either the cleaner’s pleasant naturalness or harsh chemical make-up,” according to David Sprinkle, research director, Packaged Facts.
Except for those who prefer scent-free or “free and clear” products, Packaged Facts found that consumers of green household cleaners tend to like pleasant smelling fragrances. A product’s institutional or heavily perfumed smell generally signals toxicity to most shoppers.
Traditionally green cleaners were scented with fresh scents, typically essential oils focusing on citrus, eucalyptus, lavender and other naturals. Over the years, manufacturers have greatly expanded the range and complexity of scents used in green products. It has now become common for green cleaner marketers to offer products in numerous scents, noted Packaged Facts.
More info: www.packagedfacts.com