09.12.16
Kleenex brand, the inventor of the facial tissue category has rolled out its Kleenex Facial Cleansing collection across major e-tailers, including Amazon, Target.com, Walmart.com, CVS.com, Fresh Direct, Peapod, Walgreens.com and Ulta.com beginning in June and continuing through early September. All retail sites will offer products from the collection.
“We’re excited to now offer our Facial Cleansing line in what is the fastest growing channel in the skincare category, and also where our consumer is already shopping,” says Eniko Olah, senior brand manager at Kleenex. “We’re committed to providing our consumers with products that deliver healthier looking skin and appreciate the importance of convenience, speed and mobility in today’s fast-paced, busy environment. With this expansion, we’re increasing our digital footprint and strengthening our distribution. As a result, we are able to better serve our consumers.”
Since its launch in Fall 2015, the Kleenex Facial Cleansing collection has delivered an effective, easy-to-use clean that guarantees radiant results, leaving skin healthier looking than before. The full line combines uniquely textured, multilayered fabrics infused with a pro-vitamin complex and includes:
“We’re excited to now offer our Facial Cleansing line in what is the fastest growing channel in the skincare category, and also where our consumer is already shopping,” says Eniko Olah, senior brand manager at Kleenex. “We’re committed to providing our consumers with products that deliver healthier looking skin and appreciate the importance of convenience, speed and mobility in today’s fast-paced, busy environment. With this expansion, we’re increasing our digital footprint and strengthening our distribution. As a result, we are able to better serve our consumers.”
Since its launch in Fall 2015, the Kleenex Facial Cleansing collection has delivered an effective, easy-to-use clean that guarantees radiant results, leaving skin healthier looking than before. The full line combines uniquely textured, multilayered fabrics infused with a pro-vitamin complex and includes:
- Moist Facial Cleansing Wipes: Exclusive multilayered, textured fabric lifts and traps dirt, oil, makeup and impurities for a naturally fresh complexion. 25 wipes plus a refillable dispenser retails for $9.99
- Water Activated Exfoliating Cushions: Exclusive dual-sided cushions smooth and polish the skin while the built in water-activated cleanser purifies the skin. 12 pads and a refillable dispenser is $9.99
- Moist Eye Makeup Removers: Exclusive fabric technology, infused with an oil-free remover lifts and traps long-lasting eye makeup with ease. 60 removers and refillable dispenser retails $9.99
- Dry Cotton Soft Pads: A versatile tool to complement every part of a beauty routine. 85 pads retail for $4.99